Trident University Marketing of Cigarettes and Ethics Paper Begin by reading the following scenario for SLP 2:
When Even Doctors Smoked
From the 1940s to the 1970s, cigarettes were as common as water bottles are today. Nearly everyone smoked, from judges in court to factory workers and pregnant women. Edward Bernays, the Austrian-American founder of the field of public relations, promoted smoking among women in a 1929 campaign in New York City in which he marketed Lucky Strike cigarettes as “torches of freedom” that would lead to equality between men and women.
However, by the late 1960s, and in the wake of the release of the landmark Surgeon General’s report on “Smoking and Health” on January 11, 1964, it had become clear that there was a direct link between cigarette smoking and lung cancer. Subsequent research has added heart and lung diseases, stroke, and diabetes. Smoking has decreased in Western countries but remains well established in the global East and South, where cigarette manufacturers actively promote the products in markets like Brazil, China, Russia, and Singapore, especially among young people.
Are such practices ethical? Why or why not?
Source: Byars and Stanberry (2018), pgs. 140-141.
This assignment asks you to:
Express your reactions
Apply your own background/experiences
State important takeaways
Add other comments you would like to make
Your SLP submission should be 3-pages of text, well organized, well written, and 100% error free. You may use first- or third-person voice. Write in full sentences and demonstrate your critical-thinking skills. Be creative (for example, add color and/or small graphics).
using APA formatting
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