MAR023 Majan College Key Forces of Change in Global Pharmaceutical Industry Case Discussion Based on an extended case study of the Pharmaceutical industry(

MAR023 Majan College Key Forces of Change in Global Pharmaceutical Industry Case Discussion Based on an extended case study of the Pharmaceutical industry(attached). Build on this case study by carrying out your own research to update and add further context to the international business environment for this particular sector.

It should consider the followings:

a) PESTEL analysis and b) Porter’s 5 Forces analysis

 Identify and assess some of the current strengths and weaknesses of the international organisation(s) relative to its global

environment

 Recommend a logical outline strategy / plan to enhance its global competitiveness.

***Please go through help sheet(attached) to make it faster. Thriving in a Competitive Global Environment
Individual Report Help Sheet (Pharmaceutical Industry: A2)
It is important to stress that this help sheet is just a guideline, it is not a definitive
framework for you to base your report on. There is not just one approach to the TASK
set. This assignment is an opportunity for you to be able to demonstrate not only
learning from the MBA programme but also your ability to show critical understanding of
the key forces of change in a very competitive global industry and to build on the
information given to you in the case study with your own research.
Please take note of the following:
•
•
•
•
•
•
•
It is crucial that read and clearly understand the case study, it describes and
gives an overview of the Global Pharmaceutical Industry for the year 2015.
This may sound an obvious point but take your time to think about what the
TASK is asking you.
Please ensure that you read this case study thoroughly and build on this case
study by carrying out your own research to update and add further context to the
international business environment for the Global Pharmaceutical Industry.
Evidence of a well-planned, organised and structured piece of work including
clear conclusions and recommendations based on the analysis you have carried
out.
Content and coherence: relevance of the content to the TASK set; have the issues
raised in the TASK been squarely and clearly answered? To what extent does the
content develop coherent themes of argument in addressing the issues and the
final conclusions?
Analytical standard: emphasis on analysis rather than purely descriptive details;
application of theoretical concepts and techniques.
Presentation and referencing: use of diagrams and figures, quality of academic
writing and use of English. Sources must be correctly referenced, and there needs
to be a systematic Reference List at the end. Be aware that plagiarism, in the form
of copying from unattributed sources or from other students, will result in penalties
including failure.
Simply put the TASK is concerned with the key forces of change in the Global
Pharmaceutical Industry. A well-structured report is crucial, hopefully the following points
may help you.
1. It will be important for you, in addressing the TASK, to have a clear understanding
of the strategic environment of the Global Pharmaceutical Industry, so a structured
approach is essential utilising learning and understanding from the MBA Course.
2. The core of the assignment should be based on PESTEL analysis and Porter’s 5
Forces. Whilst this may look straight forward, PESTEL and 5 Forces should not
just be a descriptive list of factors, they should be the basis of a critical evaluative
insight into the main issues affecting the Global Pharmaceutical Industry. Not all
factors are equal in importance, some are secondary factors and some are
primary. Make sure you have concluding sections for both your PESTEL and ‘5
Forces’ highlighting the salient points.
3. You could, in addition whilst utilising models such as Porter’s five forces in
analysing the competitive environment of the Global Pharmaceutical Industry – add
a 6th force under the explicit heading of ‘Government Policies’.
4. It is important to be able to identify the main sectors, segments and markets
making up the Global Pharmaceutical Industry – for instance, ethical drugs,
generics.
5. In
addition
an
understanding
of
internationalisation
issues
–
standardisation/adaptation pressures – and use of relevant international models
such as Yip’s Globalisation Model would be helpful.
6. To reiterate, the case study is quite extensive, but it was written a few years ago,
so it is OK to supplement your answers with some additional research in order to
add value and detail to your answer.
7. Finally, there is not one right answer, you will be dealing with incomplete
information and this is the reality of international business. What we are looking for
is, a good use of research evidence and sound arguments. You should be able to
make points with COHERENT REASONS and JUSTIFICATION that should form
the basis of a CONSISTENT CONCLUSION.
We both wish you all the best as you work on this assessment!
Colin and Rukeya
Submission Deadline
Marks and Feedback
Before 10am on:
20 working days after deadline (L4, 5 and 7)
15 working days after deadline (L6)
10 working days after deadline (block delivery)
09/12/2019
Click or tap to enter a date.
Unit title & code
MAR023-6 Thriving in a Competitive Global Context
Assignment number and title
Assessment 2: Written Report
Assessment type
Individual Written Report
Weighting of assessment
70%
Size or length of assessment
3,500 words
Unit learning outcomes
1.
Demonstrate knowledge and understanding of the changing nature of the global business
environment, buyer behaviour in a global context and the factors which influence the
implementation of an organisation’s competitive business strategy in a global context
2.
Demonstrate skills and abilities in collecting and analysing appropriate information, applying a
range of strategic business and financial tools and techniques available, to plan and evaluate
global business and e-business operations.
What am I required to do in this assignment?
Your Task:
Imagine you are a research consultant. You have been tasked with completing the following; a) PESTEL analysis and b) Porter’s 5 Forces
analysis to identify the key forces of change in the global pharmaceutical industry as depicted in the Case Study.
Assessment 2 will be based on an extended case study of the Pharmaceutical industry. Please ensure that you read this case study
thoroughly and please build on this case study by carrying out your own research to update and add further context to the international
business environment for this particular sector.
What do I need to do to pass? (Threshold Expectations from UIF)
In order to pass Assessment 2 you will need to:
 Identify and assess some of the current strengths and weaknesses of the international organisation(s) relative to its global
environment
 Recommend a logical outline strategy / plan to enhance its global competitiveness.
How do I produce high quality work that merits a good grade?
We will be filling this section in together in class on Click or tap to enter a date. make sure you have downloaded/printed out the
Assignment Brief and bring it to the session with you.
How does assignment relate to what we are doing in scheduled sessions?
This assessment will allow you to reflect upon some of the core concepts which contribute to the foundational themes of the unit. This
assessment will allow you to demonstrate your knowledge in understanding the nature of the global business environment within one
particular sector; the pharmaceutical industry. You will be expected to think laterally about the global business environment (with particular
focus on the macro environment) and the unique set of challenges an increasing level of interdependence can have on business
activities/operations.
How will my assignment be marked?
Your assignment will be marked according to the threshold expectations and the criteria on the following page.
You can use them to evaluate your own work and consider your grade before you submit.
2
1
Knowledge &
Understanding
(30%)
2
Interpretation
& Evaluation
(30%)
3rd Class – 40-49%
Lower 2nd – 50-59%
Basic use of academic
literature, with basic use of
course concepts, models
and theories but lacking in
depth and/or breadth in
some areas.
Good use of academic
literature in connection to
problem set and good overall
application of multiple
course concepts, models and
theories.
Very good use of academic
literature in connection to
problem set and very good
overall application of
multiple course concepts,
models and theories.
Excellent use of academic
literature in connection to
problem set and excellent
overall application of
multiple course concepts,
models and theories.
Some basic ability to
synthesize different
perspectives, but lacks
evaluation of the
international business
environment and analysis
of contemporary research
to explain the complex
interrelationships between
the macro environment and
the pharmaceutical sector
Good ability to synthesize
different perspectives, but
limited evaluation of the role
of I.B. and limited analysis of
contemporary research to
explain the complex
interrelationships between
the macro environment and
the pharmaceutical sector
Attempt to develop a
consistent argument, but
lacks critical depth
Very good ability to
synthesize different
perspectives and evaluate
the role of I.B., and to
analyse contemporary
research to explain complex
interrelationships between
the macro environment and
the pharmaceutical sector
Evidence to construct a
consistent argument (which
is not critical throughout)
and derive relevant
conclusions
Excellent ability to
synthesize different
perspectives and evaluate
the role of I.B., and to
critically analyse
contemporary research to
explain complex
interrelationships between
the macro environment and
the pharmaceutical sector
Strong evidence to construct
a consistent and critical
argument and derive
relevant conclusions
Very good presentation
skills, but minor
inconsistencies in terms of
structure and flow
Excellent presentation skills
evidenced by a clear
structure and coherent flow
Argument lacks
consistency, critical thought
and appropriate
conclusions
3
Presentation
& Structure
(20%)
4
Relevance and
Quality of
Sources &
Referencing
(20%)
Basic presentation skills but
major inconsistencies in
terms of structure and flow
that hinder understanding
Conclusions are made, but
not supported
Good presentation skills, but
inconsistencies in terms of
structure and flow
Basic style of writing
without using adequate
terminology and
vocabulary, major spelling
and grammatical errors
Good style of writing;
however, limited in using
appropriate terminology and
vocabulary and some minor
spelling and grammatical
errors
(Basic) identification of
some sources; however,
sources lack relevance and
quality and are not used
effectively to support ideas
Good identification of
relevant sources, however,
weaknesses in using sources
to support arguments
effectively
Basic referencing following
the university’s standard
(both in-text and reference
list), but with major
inconsistencies
Good referencing following
the university’s standard
(both in-text and reference
list), but with some
inconsistencies
Upper 2nd – 60-69%
Very good style of writing in
terms of terminology and
vocabulary, grammar and
spelling; however, some
minor issues in terms of
clarity of writing
Very good identification of
and use of a range of
relevant and quality sources
in an effective manner
Very good referencing
following the university’s
standard (both in-text and
reference list) to a large
extent
1st Class – 70%+
Excellent style of writing in
terms of clarity of
expressions, terminology
and vocabulary, grammar
and spelling
Excellent identification and
use of a wide range of
relevant and high-quality
sources that support
arguments effectively
Excellent referencing
following the university’s
standard (both in-text and
reference list) without any
flaws
3
Thriving in a Competitive Global Environment
Individual Report Help Sheet (Pharmaceutical Industry: A2)
It is important to stress that this help sheet is just a guideline, it is not a definitive
framework for you to base your report on. There is not just one approach to the TASK
set. This assignment is an opportunity for you to be able to demonstrate not only
learning from the MBA programme but also your ability to show critical understanding of
the key forces of change in a very competitive global industry and to build on the
information given to you in the case study with your own research.
Please take note of the following:
•
•
•
•
•
•
•
It is crucial that read and clearly understand the case study, it describes and
gives an overview of the Global Pharmaceutical Industry for the year 2015.
This may sound an obvious point but take your time to think about what the
TASK is asking you.
Please ensure that you read this case study thoroughly and build on this case
study by carrying out your own research to update and add further context to the
international business environment for the Global Pharmaceutical Industry.
Evidence of a well-planned, organised and structured piece of work including
clear conclusions and recommendations based on the analysis you have carried
out.
Content and coherence: relevance of the content to the TASK set; have the issues
raised in the TASK been squarely and clearly answered? To what extent does the
content develop coherent themes of argument in addressing the issues and the
final conclusions?
Analytical standard: emphasis on analysis rather than purely descriptive details;
application of theoretical concepts and techniques.
Presentation and referencing: use of diagrams and figures, quality of academic
writing and use of English. Sources must be correctly referenced, and there needs
to be a systematic Reference List at the end. Be aware that plagiarism, in the form
of copying from unattributed sources or from other students, will result in penalties
including failure.
Simply put the TASK is concerned with the key forces of change in the Global
Pharmaceutical Industry. A well-structured report is crucial, hopefully the following points
may help you.
1. It will be important for you, in addressing the TASK, to have a clear understanding
of the strategic environment of the Global Pharmaceutical Industry, so a structured
approach is essential utilising learning and understanding from the MBA Course.
2. The core of the assignment should be based on PESTEL analysis and Porter’s 5
Forces. Whilst this may look straight forward, PESTEL and 5 Forces should not
just be a descriptive list of factors, they should be the basis of a critical evaluative
insight into the main issues affecting the Global Pharmaceutical Industry. Not all
factors are equal in importance, some are secondary factors and some are
primary. Make sure you have concluding sections for both your PESTEL and ‘5
Forces’ highlighting the salient points.
3. You could, in addition whilst utilising models such as Porter’s five forces in
analysing the competitive environment of the Global Pharmaceutical Industry – add
a 6th force under the explicit heading of ‘Government Policies’.
4. It is important to be able to identify the main sectors, segments and markets
making up the Global Pharmaceutical Industry – for instance, ethical drugs,
generics.
5. In
addition
an
understanding
of
internationalisation
issues
–
standardisation/adaptation pressures – and use of relevant international models
such as Yip’s Globalisation Model would be helpful.
6. To reiterate, the case study is quite extensive, but it was written a few years ago,
so it is OK to supplement your answers with some additional research in order to
add value and detail to your answer.
7. Finally, there is not one right answer, you will be dealing with incomplete
information and this is the reality of international business. What we are looking for
is, a good use of research evidence and sound arguments. You should be able to
make points with COHERENT REASONS and JUSTIFICATION that should form
the basis of a CONSISTENT CONCLUSION.
We both wish you all the best as you work on this assessment!
Colin and Rukeya

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