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Marketing Research Proposal

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) will be needed to meet with individuals/families for arrangement purposes but no funeral home is required. Additionally, the business outsources the actual cremation process. Again, this is not a proposal for a business plan nor is it for a “market research” plan—this is a marketing research proposal. You should explain what marketing research is, why it is important and show what information and terminology you have learned through the semester (in the context of the chosen business). You should not do “research” on the business or discuss too much about the business.

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Agnes Wanjiku

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