MGT 323 Concordia University Irvine Product Packaging and Price Discussion Global Enterprise Paper. We are in a group and I was assigned to write about Wah
MGT 323 Concordia University Irvine Product Packaging and Price Discussion Global Enterprise Paper. We are in a group and I was assigned to write about Wahoos Tacos Franchise and we are opening it to Norway. I was assigned a section to write about for about 2 1/4 page paper on product and packaging, and price.
Outline:
– Product & packaging (Ruka)
(Choice of any protein)
-Citrus Slaw Taco
-The 1988 Taco
-Crispy Fish Taco
-Enchilada
-Wahoos original target segment was aimed towards surfers with its affordable pricing.
-First founded in Costa Mesa, California.
Price (address issues of in-market cost/price-escalation) & Promotion (Ruka)
-All at an affordable price of just $4.67!
-Social Media Integration (Promote on Social Media)
-Buy 2 tacos get one free
-Free Delivery on Ubereats, Doordash, Postmates when you order within X minutes.
-We also can give special offers(such as cheaper tacos, or free drinks, chips,…) for Taco Friday nights to promote our product better.
*Promotions we can do to attract more customers?
Price Escalation- -As we can see from our Product Fit & Competition, the demand for the seafood compared to any other food type is much higher in demand.
-Thus, bringing in Wahoos will significantly attract customers in Norway which will then result in the cost to escalate.
-Stronger Demand/Higher Prices
