BSU Direct Marketing For Non Profit Campus Organization Discussion 1. please open file In Appendix 2 Assignment, answer questions for chapters 10, 11, and

BSU Direct Marketing For Non Profit Campus Organization Discussion 1. please open file

In Appendix 2 Assignment, answer questions for chapters 10, 11, and 12. Write your answers in a word document with your name on it and the name of your client

2. Answer Questions .please open file IX 2
ASSIGNMENTS
Chapter 12. Develop a plan to get consumers texting, tweeting, and liking
your brand. Create a few sample tweets for your brand. Need some ideas?
Look up holidays and see how your brand might be relevant.
Chapter 13. Determine which alternatives to traditional advertising work
best for your client. Then develop at least one of these ideas. It’s not necessary to
produce things such as store displays, special packaging, or premiums just illus-
trate an image of what they will look like on an 8-1/2 by 11-inch sheet of paper.
Chapter 14. Review the work you’ve created to make sure it protects
your brand’s trademark and is in keeping with legal requirements.
If anything is amiss, revise before finalizing.
Appendix 1. Take the individual ads you’ve just completed and refine
them, using feedback from your professor and classmates. As you revise your
work, make certain that your ads have continuity and work as a campaign
Once you’ve revised your work, make a pitch to the class, pretending that
they are the client. Address the following:
• The insights you have uncovered about the client’s business and
consumers
• The campaign theme and why it works 2-7
Mile
• Three to five examples from the campaign Ads
Sante
Why the client should hire you as its new agency Beam
Repared
IDEAS FOR CLIENTS
PP
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S-tomir
American Classic Tea
More than 100 years ago, tea planters brought their finest ancestral tea
bushes from China, India, and Ceylon to the Lowcountry of South Carolina
Now the direct descendants of those very plants have been lovingly restored
to their former grandeur at the Charleston Tea Plantation, the only farm in
the nation that grows tea. The owners of the farm, Mark Fleming and Bill
Hall, have spent their working lives steeped in tea. Hall is a third-generation
tea taster who apprenticed in London Fleming, a horticulturist, began
working on the plantation while it was a research-and-development facility
for Thomas J. Lipton. Both owners insist on purity and use no pesticides or
fungicides to grow the premium black pekoe tea.
Cascade Plastic 2-in-1 Booster
What are the trends in the client’s industry?
• How does the client compare to its competitors?
• What do consumers think of the client and its competitors?
• What real or perceived differences make the client special?
Chapter 4. Does the client’s current campaign reflect diversity? If so, does
it do so in a positive way or does it perpetuate stereotypes?
Chapter 5. Using the research you compiled in the previous assignments,
write a creative brief for the client.
Chapter 6. Using the creative brief you completed in the previous
assignment, develop 20 ideas for ads for the client. These ideas can be
sketches or can be described briefly in words. Present your ideas to the
class for feedback. When critiquing other students’ ideas, be sure to use the
suggestions in the chapter on effective use of criticism.
Chapter 7. Taking the best idea developed in the previous assignment,
write copy for a print ad and describe what the visual will look like.
Chapter 8. Draw thumbnail sketches using the copy you just com-
pleted. Choose the most promising thumbnail and develop a detailed layout.
Depending upon your computer skills, you may want to scan photos for a
more finished look.
Chapter 9. Determine if the idea for your print campaign can translate
effectively into radio. If the print ad relies on a visual to be understood, will
you be able to communicate that image through sound? If not, develop a
new concept for radio, still following the creative brief you completed in the
Chapter 5 assignment. Then write a 30- or 60-second spot.
Chapter 10. Determine if the idea for your print campaign can
translate effectively into television. If the print ad uses long copy, will you
be able to communicate the same points into a visual medium? If not,
develop a new concept for television, still following the creative brief you
completed in the Chapter 5 assignment. Then, develop a storyboard for a
30-second spot.
Chapter 11. Develop a direct marketing piece for your client. A letter with
an envelope will work best for such clients as credit card companies and
non-profit organizations that need longer copy to make their pitch A catalog ?
makes sense for retailers and business-to-business organizations. Postcards
work for restaurants, hair salons, and other service-oriented clients who
don’t need much copy to remind consumers that they’re ready to be of ser-
vice. Look at your client’s current website. Does it reflect the brand image of
your client? Is it easy to navigate? Develop a site map and look for the home
page that reflects the new image you’ve created for the client.
R 11 DIRECT MARKETING
2. Develop a direct-marketing piece for a nonprofit campus organization.
Target your mailing to college students most likely to become members
or supporters of the organization. Before you begin, interview the staff
of the organization and ask what might compel other students to use the
services of the organization, join the organization, or donate money to it.
3. You’ve been hired by a new company that sells socks. Create a site map
for your new client, outlining how the site would come together.
4. Visit at least five websites and ask yourself the following questions:
a. Was the navigation consistent from one page to the next, making it
easy to move through the site?
b. Was it easy to find what you were looking for? Why?
c. Which site did you think had the best design? Why?
d. If you could change anything about the sites, what would it be?

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