SMB350 CSU Various Sources of Debt Capital Presentation Select one of the two “You Be the Consultant” options in Chapter 12 in your text. Respond to the qu

SMB350 CSU Various Sources of Debt Capital Presentation Select one of the two “You Be the Consultant” options in Chapter 12 in your text. Respond to the questions following the information and develop a consultant presentation (PowerPoint or paper) for the client. If you choose the PowerPoint, it should be 4-6 slides in length. Provide detailed information in the notes section.If you choose the paper, it should be 3-5 pages in length.Your assignment should conform to APA standerd. Include at least 3 scholarly references in addition to the course textbook, which may include credible sources in print, or from the internet (.org and .com sites are not to be used, but books, journal articles, .edu and .gov sites may be considered as possible avenues for resource materials). The CSU-Global Library is a good place to find these references.Here is a sample power point presentation that will provide you added guidance in creating your slide presentation for this assignment. Of special note is that all presentations need substantial speaker’s notes inserted under each slide in the speaker’s notes section. Good luck in creating a “high impact presentation” for your audience! Click here to download this powerpoint template : Isolated Red House Powerpoint Template
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Marketing Strategy
MKG310 Principles of Marketing
Module 2 Critical Thinking; Option 2.
Submitted by: Christina Smith
1
Introduction
?
?
?
?
?
?
?
?
?
?
?
What is marketing?
Segmentation
Target market
Differentiation & positioning
Competitive advantage
SWOT analysis
The marketing mix
Product
Price
Place
Promotion
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2
What is Marketing?
? Marketing is more than
advertising and selling!
? Definition of advertising
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3
Segmentation
? Segmentation is the first step in the identification
of the target market
? Behavioral
» Coca Cola:
http://www.youtube.com/watch?v=wlNMtgweJf0
? Psychographic
? Demographic
» Coca Cola:

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? Geographic
4
Target Market
? What is a target market?
? Why does a marketer need to
identify a target market?
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5
Differentiation &
Positioning
? Differentiation paves
the way to a
competitive advantage!
? Positioning is in “the
mind of the consumer.”
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6
Competitive Advantage
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“Competitive
advantage
is gained
when a firm acquires attributes
Buildings and Architecture
Powerpoint
Model Templates
Social
Modelsitfor
Template
that
allow
toPowerpoint
perform
at a higher level than others in the same
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industry.” (Boundless, 2016)
7
SWOT Analysis
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8
The Marketing Mix
Click here to download this powerpoint
template
: Isolated mix
Red House
Powerpoint
The
marketing
describes
a Template
set of
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CONTROLLABLE variables that a marketer
Others ressources :
Buildings and Architecture
Powerpoint
Templates
develops
toModel
meet
the needs of their target market
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.
9
Product
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10
Price
? Price plays a role in shaping customer value
? Pricing objectives
? Profit oriented
? Sales oriented
? Status quo oriented
? Pricing strategies
? Skimming
? Penetration
? Prestige pricing
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11
Place
? Channel of Distribution
? Logistics
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12
Promotion
? Mass selling
? Advertising
? Social Media
? Publicity
? Personal selling
? Sales promotion
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13
Summary
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14
References
Boundless. (2016). Sustainable competitive advantage. Boundless Marketing.
Retrieved from https://www.boundless.com/marketing/textbooks/boundlessmarketing-textbook/marketing-strategies-and-planning-2/the-strategic-planningprocess-24/sustainable-competitive-advantage-136-4087
References
Kane, G. C., Palmer, D., Phillips, A. N., & Kiron, D. (2015). Is your business ready
should appear in
for a digital future? MIT Sloan Management Review, 56(4), 37-44.
alphabetical
Klein, R. (2015). 7 Tips for effective presentations. American Marketing Association.
order and
Retrieved from http://blog.ama.org/7-tips-for-effective-presentations/
formatted
correctly.
Simoneaux, S. L., & Stroud, C. L. (2011). SWOT analysis: The annual check-up for
a business. Journal of Pension Benefits: Issues In Administration, 18(3), 75-78.
Traditional
hanging indents,
X. (2016). Isolated Red House. Retrieved from http://www.freepptfiles.com/freepowerpoint-templates/template-11158-isolated-red-house-ppt-presentationspacing do not
background.html
have to be
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15
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