SUNY Choosing Effective Digital Marketing KPIs Discussion see attachment the class reading is also in attachment thanks! please let me know if you have

SUNY Choosing Effective Digital Marketing KPIs Discussion see attachment

the class reading is also in attachment

thanks!

please let me know if you have any questions about this order

thanks Digital Marketing Goals & Objectives, Choosing the right Digital Media for your
brand, What are Specific and Measurable digital objectives in digital?
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Title of Article or Video: Choosing Effective Digital Marketing KPIs
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Brief Summary: Setting digital marketing KPIS,
making them SMART, and aligning them with the
RACE planning model
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Title of Article or Video: How to choose the best social media
platforms for your business
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Brief Summary: Choosing the right social media platforms
for your brand
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Title of Article or Video: Goals vs. Objectives: The Simple Breakdown
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Brief Summary:
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The difference between a goal and an objective in
business.
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Link: https://blog.hubspot.com/marketing/goals-vs-objecti
ves
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Title of Article or Video: Why the secret to success is setting the right
goals | John Doerr
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Brief Summary: TED Talk about setting goals and how those can
help us get back on track to success.
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Link: https://www.youtube.com/watch?v=L4N1q4RNi9I
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Title of Article or Video: Setting SMART Goals for your Marketing and
Business
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Brief Summary: What a SMART goal is with examples.
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Link: https://www.youtube.com/watch?v=xqFgYMc7ke8
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Title of Article or Video: How to Define Your Target
Audience
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Brief Summary: A QuickSprout article on defining a
target audience
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Link: https://www.quicksprout.com/define-your-targ
et-audience/
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Title of Article or Video: How to Establish your 2019
Marketing Strategy and KPIs
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Brief Summary: A blog that details how to establish
marketing goals, what KPI stands for, common
marketing KPIs, and other valuable metrics to
measure.
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Link: https://getflywheel.com/layout/establish-marke
ting-strategy-kpis/
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Title of Article or Video: How to Create a Social Media
Strategy in 8 Easy Steps
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Brief Summary: A blog from Hootsuite about the 8
steps to creating a social strategy, with videos and
infographics.
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Link: https://blog.hootsuite.com/how-to-create-a-so
cial-media-marketing-plan/
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Title of Article or Video: 5 Easy Steps to Developing a
Profitable Paid Ad Strategy
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Brief Summary: A super simple blog with five steps on
creating a paid ad strategy.
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Link: https://epipheo.com/learn/5-easy-steps-to-dev
eloping-a-profitable-paid-ad-strategy/
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Title of Article or Video: Creating an Inbound Strategy
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Brief Summary: A HubSpot learning track blog with
the different steps to creating an inbound strategy
with pictures.
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Link: https://www.hubspot.com/acp/creating-inboun
d-strategy
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Title of Article or Video: 57+ Content Tools, Tips, and
Examples to Make Your Writing Better
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Brief Summary: A blog containing multiple examples
of content with videos and image visuals.
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Link: https://contentmarketinginstitute.com/2019/03
/content-writing-examples-tools-tips/
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Title of Article or Video: Sample Content Write-Ups
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Brief Summary: A page containing different examples
of content for different industries.
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Link: https://www.3leaps.org/sample-write-ups.html
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Title of Article or Video: How to Create a High-Impact
Marketing Budget Breakdown
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Brief Summary: How to spend your money with
marketing strategies.
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Link: https://www.nextiva.com/blog/marketing-budg
et-breakdown.html
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So the instruction is to answer the following questions
So the situation is that in this big class project we build a company of our own, and for this part
of the task we need to answer the above questions
Below you can see information about the company i made myself for the class project
ame of the Company
Red Flag: Car Brand – Badger Notch
Description of the Industry
My company, Red Flag, will produce high-performance sports cars in China,
and mainly sell them in China. The company is part of the automobile industry,
specifically the high-performance sports cars industry. The section of the automobile
industry dealing with high-performance sports cars has a high competition with
designers from different companies producing exceptional cars that continue to push
industry boundaries. Nonetheless, in China, all high-end sport cars are made by
foreign companies like Japanese, Korean, German, and Italians. Therefore, my
company, Red Flag, will be a Chinese company producing high-end sport cars as a
way of introducing such cars which have their roots in the country in the market. The
market needs at least a few Chinese companies that can produce such
high-performance sports cars depicting some aspects of the Chinese culture and
elevating the country in the automobile industry.
Slogan/Tagline for Red Flag
“Fast and Safe Through Technology”
“No Faster Than Only Faster”
Red Flag Logo
The Personality of Red Flag
Red Flag stand for a combination of high-performance, luxury, and a
preservation
of
the
great
Chinese
culture.
The
company
will
produce
high-performance cars that can compete with others of its kind made by foreign
companies. With its Badger Notch brand, the company depicts unmatched
performance capabilities likened to the hardest animal in the planet, the honey badger,
the most fearless animal on earth (Animal Facts Encyclopedia, 2019). Besides, the
company seeks to manifest the true definition of luxury through its cars which comes
with different user-friendly capabilities and finishing touches enabling the user attain
different comfort levels that suits one’s specific needs. Lastly but not least, by
becoming the first Chinese company to produce high-end sports cars; Red Flag seeks
to introduce some elements of the Chinese culture in its cars. Such elements will be
primarily portrayed in the body design.
Real-Life Competitor
Red Flag’s real life competitor is Nissan Motors Corporation, a Japanese
automobile company that produces one of the best high-performance sports cars in the
globe, Nissan GT-R. Red Flag’s Badger Notch will have almost similar features to
the Nissan GT-R, suggesting that the Nissan model will prove quite a competitor. The
Nissan GT-R, unveiled in 2007, is a luxury high-performance sports car likened to
Gundam Series’ giant robots due to its uniqueness and excellence performance. The
car is powered by the VR38DETT V6 engine, has a 6-speed dual clutch transmission,
a power output of 357 kw, it is all-wheel drive, and attains a maximum speed of 333
km/h (Nissan Motors Corporation, 2019). These and other special specifications add
up to make the Nissan GT-R a great choice for many buyers who like luxury sports
vehicles.
Since Red Flag aims at beating the Nissan GT-R not only in-terms of
performance but also sales with its Badger Notch, the company will include a more
powerful engine that can support a higher top speed and acceleration power, and
finish the model with a body design that reflects the Chinese culture. Nissan GT-R
represents the Japanese culture with its body design, particularly the roofline (Nissan
Motors Corporation, 2019). Therefore, presented with a better model made by a
Chinese company and with some aspects of the Chinese culture, many Chinese buyers
are more likely to prefer my company’s Badger Notch.
Target Audience Persona
Source:
https://www.thestar.com/business/tech_news/2018/02/23/fall-of-chinese-tycoon-threat
ens-electric-car-factory-in-california-town.html
Red Flag targets wealthy luxury-lovers Chinese with its Badger Notch model.
This high-end sports car is expected to sell at a reasonably higher price than that of its
competitor Nissan GT-R. As such, the only people who can afford it in the market are
rich people. Besides, these users have to be individuals who are not only wealthy, but
also people who love luxurious goods, particularly luxury cars which come packed
with a range of performance capabilities and are flexible enough to cater for their
unique needs.
Source:

Chinese driver’s long road to Formula 1

The second consumer segment includes Chinese auto racing drivers who
participate in or intend to take part in the auto racing competitions that involves
high-performance sports cars. These should be individuals who do not only value the
speed of a car, but also other assorted performance capabilities alongside manifesting
the Chinese culture during competitions. Hence, my Badger Notch brand will prove
the best choice since it will combine luxury, performance, and the Chinese culture,
bringing out the right machine for these drivers.
Imagery for Badger Notch Brand Personality
Sophisticated
https://www.car-revs-daily.com/wp-content/uploads/2015/11/BRABUS-Rocket-900-D
esert-Gold-Edition-36.jpg
https://en.wheelsage.org/mercedes-benz/s-klasse/72466/78276/pictures/kjoxlx/
Powerful
https://de.motorsport.com/gt/news/bmw-art-car-macao-m6-gt3-912887/912887/
http://waa.atozviews.com/watch/y3yu6u5b2bm8mw8wpuu6ux6xpv3vs9s2s.html
References
Animal Facts Encyclopedia. (2019). Honey badger facts. Retrieved September 23,
2019
from
https://www.animalfactsencyclopedia.com/Honey-badger-facts.html
Nissan Motors Corporation. (2019). Nissan GT-R. Retrieved September 23, 2019
from
https://search2.nissan-global.com/en_global/search.x?q=Nissan+GT-R&x=8&
y=0&ie=UTF8&page=1

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