American InterContinental University Tools Target Marketing Article Paper This assignment should be very detailed. Follow the details as they are stated. I

American InterContinental University Tools Target Marketing Article Paper This assignment should be very detailed. Follow the details as they are stated. Introduction and conclusion should be included as well. Assignment Details
Find two or three articles in the library that encompass one of the following marketing topics:
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Controversy in ads
Lifestyle campaigns
Target marketing
The global view
Emotional advertising
Marketing the economy
Devise your own story that fits in one of the categories listed. Stories should be 250–350 words in length and can
be written in first or third person.
Please submit your assignment as a Word document in APA format.
Individual Project Rubric
Grading Criteria
Deliverable requirements addressed; understanding of material and writer’s message and
intent are clear.
Scholarly research that supports the writer’s position is properly acknowledged and cited, and
direct quotations may not exceed 10% of the word count of the body of the assignment
deliverable (excluding title page, abstract, table of contents, tables, exhibits, appendices, and
reference pages). Inclusion of plagiarized content will not be tolerated and may result in
adverse academic consequences.
Critical thinking: Position is well-justified; logical flow; examples provided where appropriate.
Structure: Includes introduction and conclusion; proper paragraph format; reads as a polished
academic paper or professional presentation, as appropriate for the required assignment
deliverable.
Mechanical: No spelling, grammatical, or punctuation errors.
APA: Deliverable is cited properly according to the APA Publication Manual (6th ed.).
Percentage
35%
20%
20%
10%
10%
5%

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