Handheld and Software Product Marketing Strategy Paper Using information in the Building Knowledge and course reading assignments, complete a paper that de

Handheld and Software Product Marketing Strategy Paper Using information in the Building Knowledge and course reading assignments, complete a paper that defines and describes how the innovation will be produced, priced, distributed and promoted. Your paper will include

Product (Note that the term “product” is used to refer to either a service or a good.)
Describe the core, actual and augmented product.
Describe how the product will be designed and created.
Define the products key features and benefits.
Place
Describe how the product will get from the company to the customer – will it be sold directly from the company to the customer or will it be sold through channel partners such as distributors and wholesalers.
Describe why this is the best option.
If the product is sold directly to a customer describe the retail location or locations that will be used.
Explain why those Place decisions address the customer needs.
Promotion
Describe the type of promotion and selling efforts that will be needed to make customers aware of the product and be motivated to buy.
Determine what digital media support is necessary to promote and sell the product.
Estimate overall costs to establish the sales and promotion strategy and annual costs to maintain it.
Price
Define the type of pricing strategy that will be used and explain why this type was selected.
Describe how the pricing strategy fits with the customer profile
Explain how the pricing strategy achieves the company goals.
DELIVERABLES

Assemble all four sections of the marketing mix strategies in a 5-7page paper. Use references from the text and course material to support your decisions. Submit as directed by your facilitator.