Abraham Lincoln University Marketing Management Paper Assignment Tasks Marks Approx. Length of write-up 1. Marketing emphasizes consumer’s orie

Abraham Lincoln University Marketing Management Paper Assignment Tasks

Marks

Approx. Length of write-up

1. Marketing emphasizes consumer’s orientation as well satisfaction in order to maximize profit. However, marketing concept is taken in terms of selling and advertisement. Distinguish marketing with selling and advertisement.

10

500-600 words

2. Suppose you are the Marketing Manager of a banking firm. Your bank has planned to open new branches in Oman.

• What factor do you think will act the choice of marketing the most and why?

• Suggest some growth strategies after conducting an opportunity analysis

Analysis=5 Strategies=5

10

400-500 words

3. Describe some of the strategies for the effective marketing and advertising in rural market. Also, explain the innovative use of media in rural market.

10

400-500 words

4. Segmentation and positioning

• Discuss the pricing strategies of the product.

• Propose a segmentation and position strategies for new product” Silver Credit Card” for local market in Oman

total words count 2000 .

Each question is an individual essay has an introduction, body and conclusion . Each Essay must be organized into introduction, main body (elaborating the main idea with an appropriate insight from the literature) and conclusion.

I will attach the assignment. MAZOON COLLEGE
Economics and Business Studies Department
Home Assignment
(Group)
AY2019-2020 Semester 1(Fall2019)
Course Code
Course Name
Course Instructor
Handout Date
Date of Submission
: MBA 3.2
: Marketing Management
: Dr. Zaheer Ahmed Khan
: 17/11/2019
: 07/11/2019
Student Name
1. : ………………………………………………………….…….. ID …………..……
2. : …………………………………………………………………ID …………………
3. ………………………………………………………………..…ID …………………
Turn it in submission: Class ID: 22986151 Enrolment key: MBA2.3
Learning outcomes to be covered by this assignment:
LO1
Define marketing for the new realities.
LO2
Comprehend marketing strategies and plans.
LO4
Analyze product and pricing strategies
LO5
Analyze importance of marketing communication and promotion.
Evaluation Summary
Max.
Marks
Task
Marks
Obtained
1
10
2
10
3
10
4
10
Total Marks(in figures)
Total Marks(in words)
Evaluator’s Signature
Comments
/40
(Use this page as cover page of your hard copy of assignment for submission)
Page 1 of 3
Assignment
Assignment Tasks
1. Marketing emphasizes consumer’s orientation as well
satisfaction in order to maximize profit. However,
marketing concept is taken in terms of selling and
advertisement. Distinguish marketing with selling and
advertisement.
2. Suppose you are the Marketing Manager of a banking
firm. Your bank has planned to open new branches in
Oman.
• What factor do you think will act the choice of
marketing the most and why?
• Suggest some growth strategies after conducting an
opportunity analysis
3. Describe some of the strategies for the effective
marketing and advertising in rural market. Also, explain
the innovative use of media in rural market.
4. Segmentation and positioning
• Discuss the pricing strategies of the product.
• Propose a segmentation and position strategies for
new product” Silver Credit Card” for local market in
Oman
Marks
Approx. Length
of write-up
10
500-600 words
Analysis=5
Strategies=5
400-500 words
10
10
400-500 words
5+5
400-500 words
Assessment Criteria
Description
Marks allocation
Student has written introductory level that s properly structured with many
language mistakes and some inconsistencies.
Student has written explanatory essay with few language mistakes and some
inconsistencies .Expresses a reasonable knowledge of topic and some use of
appropriate terminology
Student has written thoroughly and established arguments and there are minor
language mistakes. Expresses a good level of knowledge.
Essay is rigorous, linked discussion with theories and there are minor
language mistakes. Essay demonstrates a comprehensive understanding of
the topic; brings in relevant material (academic references) beyond that
covered in the module;
Satisfactory 61-70 %
Good 71-80%
Very Good 81-90 %
Excellent 91-100%
Page 2 of 3
Submission Instructions
•
This assignments aims to help in developing independent learning skills. Students are
expected to work use online /library resources to complete the assignment.
•
Students may use multiple resources (books, articles and reports) to complete this
assignment (Note: Wikipedia is not recognized as reference).
•
Each Essay must be organized into introduction, main body (elaborating the main idea
with an appropriate insight from the literature) and conclusion.
▪
Use A4 size paper, Times New Roman 12 font size with double (2) line spacing in text.
▪
Use APA style of referencing
▪
Use first page of assignment as cover page to submit your work
▪
Submit soft copy of assignment through college portal and hard copy as per instructions
of the course instructor.
▪
Late submission is subjected to deduction of 01mark per delayed day
▪
Plagiarized work shall not be considered to award any marks
▪
Student will be served with academic warning in case of submitting plagiarized work.
Plagiarism Policy
Plagiarism includes, and not limited to, submitting a report/presentation/ dissertation/ term paper/research
paper or any other work to be graded which includes the production of other author(s) without properly
acknowledging the original author(s) of the work, or use the work of other person (paid or un paid) and
submitting it to be its own work to claim grades or any other credit. The college is using text matching
detection software; text similarity above 20% is not acceptable and deemed plagiarism.
Page 3 of 3

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