SUNY Social Media Marketing SWOT Analysis & Key Strategy Opportunities Paper In my Business Guerrilla Marketing class, the course is about the importance o

SUNY Social Media Marketing SWOT Analysis & Key Strategy Opportunities Paper In my Business Guerrilla Marketing class, the course is about the importance of marketing and how you market, especially in todays tech friendly world. I have an made up business that i created which is an online clothing store that ONLY sells comfort clothing. (Sweats,leggings,sweaters, t-shirts, etc). Which is called zesty fits. My target market is women who like to work out, dance, Women in the business work that wants to be stylish but appropriate etc. Answer these questions in a paper format using resources that relates to other online businesses. Include an explanation of how we invest, performance plan, Social media S.W.O.T , and a well rounded conclusion of future goals of the business, (that can be made up, just make it sound good ! :)APA Style (articles to support your reasoning.)4 PagesFor better explanation please dont hesitate to ask. How can we encourage those who engage with the brand socially to act as opinion leaders and
share the experience with others?
In what ways can we align the zones used as well as other promotional tools to support each
other? Can we incorporate social reminders in advertising messages, in store displays, and
other venues?
How? #
Establish an Activation Plan
omall
investment
How do we make the plan happen?
Who is responsible for each aspect of the implementation plan?
What is the timing of the elements of the plan?
What budget do we need to accomplish our objectives?
How do we ensure that the plan is consistent with the organization’s overall marketing plan and
promotional plan?
Manage and Measure
data chart
How do we measure the actual performance of the plan?
Social Media Zones and Vehicles
Which mix of the 4 zones will be best to accomplish your objectives with the resources available?
Social Community Zone Strategy
What approach to social networking and relationship building should we use? How will we
represent the brand in social networks?
Social Publishing Zone Strategies
What content do we have to share with audiences? Can we develop a sufficient amount of fresh
valuable content to attract audiences to consume content online?
What form should our blog take?
Which media sharing sites should we use to publish content? How should we build links
between our social media sites, owned media sites, and affiliates to optimize our sites for search
engines?
Social Entertainment Zones Strategy
What role should social entertainment play in our social media plan? Are there opportunities to
develop a customized social game or to promote the brand as a product placement in other
social games? Is there an opportunity to utilize social entertainment sites such as MySpace as
and entertainment venue?
Social Commerce Zone Strategy
How can we develop opportunities for customer reviews and ratings that add value to our
prospective customers?
How can we encourage engagement with the brand in social spaces?
How can we utilize social commerce applications like group deals to increase conversations?
How can we develop retail spaces within social media spaces? How do we enhance this
relationship? What applications can be used?
Create an Experience Strategy Encompassing Selected Zones
How can we develop social media activities that support and/or extend our existing promotional
strategies?
What message to we want to share using social media?
How can we encourage engagement with the brand in social spaces?
Sper
Dec. 6
5-1 Page
Apa style
Social
media
S.W.O.T
ENTR 327 Social Media Marketing Plan
Contents Outline
*purpose,
achieveme
Situation Analysis and Key Opportunities Identification
Internal Environment
What activities exist in the overall marketing plan that can be leveraged for social media
marketing?
What is the corporate culture? Is it supportive of social media?
What resources exist that can be directed to social media marketing?
Is the organization prepared for social media activities? Do policies and procedures
exist?
External Environment
Who are your customers? Are they users of Social Media?
Who are your competitors? What social media activities are they using and how is
social media incorporated into their marketing and promotional plans?
What are the key trends that may affect our decisions regarding social media
marketing? (social, cultural, political, economic, technological)
SWOT Analysis of Social Media Marketing Plan
Objectives of the Organization
What does the organization expect to accomplish through social media marketing?
Promotional, service, retail
, research?
Gather Insight into target audience
Which segments should we select to target with social media?
What are relevant demographics related to this audience?
What are the media habits of this segment?
How can we encourage those who engage with the brand socially to act as opinion leaders and
share the experience with others?
In what ways can we align the zones used as well as other promotional tools to support each
other? Can we incorporate social reminders in advertising messages, in store displays, and
other venues?
How? #
Establish an Activation Plan
omall
investment
How do we make the plan happen?
Who is responsible for each aspect of the implementation plan?
What is the timing of the elements of the plan?
What budget do we need to accomplish our objectives?
How do we ensure that the plan is consistent with the organization’s overall marketing plan and
promotional plan?
Manage and Measure
data chart
How do we measure the actual performance of the plan?

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