Content Analysis Report of Digital Audiences
Students work individually to implement the research proposed in Assessment 1 and write a research report to submit to the organisation. Students will conduct a small-scale content analysis over one month by observing the interactions of audiences through their public posts and comments. Using both quantitative and qualitative methods learned during the workshops, students will develop insights about the targeted online audiences that respond to the research objectives in the proposal. This research report will demonstrate a careful implementation of qualitative and quantitative analysis of audiences’ online public posts, well-reasoned insights about the audiences based on the data, practical and theoretical implicationsfor the organisation to engage their audiences in the future.
Assessment Criteria
●Quality of quantitative analysis (Descriptive statistics are expected)
●Quality of qualitative analysis
●Persuasiveness of insights from findings
●Coherence of structure
●Clarity of expression
Note the following:
●You can revise some hypotheses/research questions but you should consult the instructor as it may affect your analysis.
●You may choose to focus on some hypotheses/research questions from the proposal but you need to have a clear justification. Consider the length of this assessment which is 2,500 words.
●Your content analysis should be based on at least 100 comments. Twenty of the comments need to be specified
