Thomas Edison State College Business Cap Multinational Companies Questions Answer the questions below.
At least 150 words in each question.
1.Assume you are in charge of developing the strategy for a beer-making company in the United States. You are looking at expanding your sales outside the United States where incomes are rising fast. One issue is whether you should pursue a multidomestic or a global strategy. Explain which strategy will be appropriate to increase the sales of your beer in foreign markets. Give reasons for your answer. How can entering foreign markets help your company gain a competitive advantage?
2.Suppose that a business conducts operations in both horizontal and vertical markets. When adding products or services to either market, leadership may consider diversification. What are the strategic alternatives to diversification? Under what circumstances might these alternatives yield better results than diversification?
3.The Marriott Corporation is in the following businesses, among others:
Hotels of different types
Long-stay residential hotels
Institutional food services
Credit card tie-ins
Given the above listing, would you say that Marriotts business lineup reflects a strategy of related or unrelated diversification? Explain your answer in terms of the extent to which the value chains of Marriott’s different businesses seem to have competitively valuable cross-business relationships.
4.In todays social and business environments, some organizations only talk the talk regarding ethics and ethical conduct rather than walk the ethical organizational path.
In what ways can ethical and unethical behaviors and actions impact a company or business? Be specific.
Multinational companies often encounter customs and standards of behavior that may be contrary to those in their home country and/or culture. What should be a firms policy regarding alignment of itself and its operations to the norms of other nations? Explain your answer.
What does the term CSR refer to? Why are such practices important for any business?
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