FSSC Virtual Private Network Service Marketing Plan Essay This is a marketing plan assignment. It is a 6 page paper (body) with cover letter and reference

FSSC Virtual Private Network Service Marketing Plan Essay This is a marketing plan assignment. It is a 6 page paper (body) with cover letter and reference page. Must be in APA format, the paper requires a minimum of 4 references, I will post a picture that goes over all instructions. The product/service you will be worrying about is your own made up VPN network, you can go on to talk about how safe and secure a VPN network is and how they protect your private information from getting into the hands of the wrong person! @
A https://fsw.instructure.com/courses/1098303/assignments/8308002
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Syllabus
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This is the marketing plan assignment. Pick a product and write a marketing plan as a General Manager of a business. You
can choose any product or service. The goal is to use the key course concepts: the 5Cs, STP, and the 4Ps. Each of these
concepts requires at least one well-written and well-thought out paragraph. Pay special attention to target markets,
product positioning, price, and promotion; these concepts need multiple paragraphs to explain. You also must answer how
and why the strategies are chosen.
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The paper must include a minimum of 6 pages, not including the title page or reference page. (Maximum paper is 8 pages).
The paper requires a minimum of 4 references beyond the text book. Please see the rubric for grading guidelines.
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All written work MUST be submitted in one of the following formats: .doc., docx, or pdf. In addition, all written work must
be completed using proper APA format.
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Marketing Plan Grading Rubric
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Criteria
Ratings
Pts
Introduction provides a detailed and
informative discussion of the product or
service and why this product or service was
chosen
25.0 pts
Outstanding and
exceptional
20.0 pts
Good to
15.0 pts
Meets
Expectations
10.0 pts
Does not meet
25.0 pts
Very Good
expectations
42.0 pts
Good to
Situational analysis (5Cs). A separate
paragraph is needed for each C. Relate your
product or service to course marketing
concepts Each C is to be defined in your
own words and then applied to your
product or service,
50.0 pts
Outstanding and
Exceptional Analysis
covers all possibilities in
detail.
36.0 pts
Meets
Expectations
30.0 pts
Does not meet
expectations
Very Good
50.0 pts
42.0 pts
Good to
Very
Good
36.0 pts
Meets
Expectations
30.0 pts
Does not
meet
expectations
Segmentation, Targeting, and Positioning.
Each of the 3 concepts is clearly defined in
student’s own words. Paper provides well
thought out reasons for how and why
target segment strategy and market
positioning strategy are chosen. Each
concept (segmentation, targeting, and
positioning) requires one to two
paragraphs.
50.0 pts
Outstanding and Exceptional.
Segmentation is clearly
defined; logic is fully explained.
Strategy for targeting and
positioning are clearly and
logically stated strategy
appears to be effective from all
viewpoints
50.0 pts
1
Diluauunaralarysis
PCsJA SEPai ale
paragraph is needed for each C. Relate your
product or service to course marketing
concepts Each C is to be defined in your
own words and then applied to your
product or service.
50.0 pts
Outstanding and
Exceptional Analysis
covers all possibilities in
detail.
42.0 pts
Good to
Very Good
30.0 pts
Does not meet
36.0 pts
Meets
Expectations
expectations
50.0 pts
42.0 pts
36.0 pts
Meets
Expectations
30.0 pts
Does not
Good to
Very
Good
meet
expectations
Segmentation, Targeting, and Positioning.
Each of the 3 concepts is clearly defined in
student’s own words. Paper provides well
thought out reasons for how and why
target segment strategy and market
positioning strategy are chosen. Each
concept (segmentation, targeting, and
positioning) requires one to two
paragraphs.
50.0 pts
Outstanding and Exceptional.
Segmentation is clearly
defined; logic is fully explained.
Strategy for targeting and
positioning are clearly and
logically stated strategy
appears to be effective from all
viewpoints
50.0 pts
50.0 pts
Outstanding and
Exceptional. Each P is fully
defined and the strategy to
execute is fully explained.
Product, Price, Promotion, Place (4Ps).
Each of the 4 p’s to be clearly defined.
Paper provides detailed reasons on how
and why pricing and promotional strategies
are chosen. Each of the p’s requires at least
two or three paragraphs. Special attention
to be given to plans for price and
promotion.
42.0 pts
Good to
Very
Good
36.0 pts
Meets
Expectations
30.0 pts
Does not meet
expectations
50.0 pts
Grammar, APA guidelines, references
25.0 pts
Outstanding and
Exceptional
20.0 pts
Good to
Very Good
15.0 pts
Meets
Expectations
10.0 pts
Does not meet
expectations
25.0 pts
Total Points: 200.0
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