Boston University Starbucks Digital Strategy Effective Platform Questions Question1:2 paragraph writing After reviewing the resources on Dunkin Donuts and

Boston University Starbucks Digital Strategy Effective Platform Questions Question1:2 paragraph writing

After reviewing the resources on Dunkin Donuts and its marketing across digital channels (social media, websites, email, apps, etc.), choose a brand(Starbucks) that you are loyal to and analyze its use of digital platforms, including email marketing, mobile apps, and social media. What platform(s) do you find most effective in reaching you as a consumer? What is the least effective? Why do you think this is the case? What impact did that have on your relationship with that business?

2 paragraph

Question2: Blog question

In this blog assignment, you will discuss how to meet a consumer’s needs by analyzing digital media.

First, select one of the examples of digital media below:

The Voice: Integration With Live Television
Tale of the Tiger: Customer Service
Whirlpool: Customer-Driven Social Media

After analyzing your chosen example, respond to the following questions in your blog post:

What was done successfully to meet the wants and needs of the target audience?
How was the social and consumer experience addressed? Was this done successfully? Explain.
How were the digital media followers handled?
Is there something that could have been done differently to make that experience more efficient?

Take a look at the company’s current website, major social media page, and/or mobile site, if applicable. What is the company doing effectively now? How are ethical engagements in social media helping with effectiveness? If the company is using a mobile application, how does the app meet the consumer’s needs?

Once you write your blog entry, submit a link to your blog as your initial post. While encouraged, peer responses are not required.

An Blog with 2 paragraph