MK 221 Boston College Mobile Advertising Framework & Research Agenda Summary Please respond to the following questions.
Describe the big ideas presented in chapter 10 of Media Planning Essentials.
Describe the advantages and disadvantages of mobile as a means of advertising
What is your favorite concept/lesson learned in chapter 10. Why is this your most favorite lesson. Please share one example that illustrate the concept.
In addition to your post,please respond to at least two different posts by your peers
Maximum: 1 and half page single spaced.
(a)Discuss the elements of a good strategy presented in chapter 11
and why these matter in communications planning.
(b) In addition to your post, please respond to at least two of your peers.
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