UoP WK4 Expanding McDonalds Operations into the African Market Essay & PPT The organization I chose for this assignment is McDonald’s. See attached documen

UoP WK4 Expanding McDonalds Operations into the African Market Essay & PPT The organization I chose for this assignment is McDonald’s. See attached document. Week 3: Project Metrics
The Organization I chose is McDonald’s
Assignment Content
1. Now that you’ve identified the organization’s SWOT, you need to determine the project and its
objectives and metrics. This project should be based on an unmet opportunity for the organization,
or to minimize a potential threat. What does the organization need to do to advance its goals and/or
expand its competitive advantage? How will you measure their progress? Complete the following:
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Explain why this opportunity/threat was selected, and how it is anticipated to benefit the
organization.
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Create at least 3 measurable project objectives based on your analyses. Determine timelines and
responsibilities for each objective (e.g. with a RACI chart)
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Explain why these objectives are appropriate for the project.
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Develop at least 2 metrics to evaluate achievement of each of the project objectives. Provide a 1page explanation for why these are appropriate metrics for each of the objectives.
Cite all sources following APA guidelines.
Week 4: Project Plan
Wk 4 – Apply: Project Plan
Project Title:
Project Objectives:
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•
•
List project objective
List project objective
List project objective
Operational Step
Responsible Person
Timeline
Example
Project Title: Desert Taco Opportunity
Description: Based on initial feedback from customer surveys, online discussion/social media
groups, and SWOT analyses, you’ve determined that there is an opportunity to increase your
organization’s customer base through the introduction of desert tacos in your food truck menu.
Project Objectives:
• Identify the top 3 potential customer groups for this opportunity and describe their
characteristics and preferences
Operational Step
Review the organization’s customer
database to determine potential customer
groups
Identify the top 3 groups to target based
upon volume, brand loyalty, and location
Survey customers regarding food
preferences and potential menu items
Share customer feedback with inventory
and operational teams
Responsible Person
Leo (Market Research
Manager)
Timeline
9/30 (1 week)
Betty (Director of
Marketing)
Tom (Customer Service
Representative)
Betty/Tom
10/7 (2 weeks)
10/21 (4 weeks)
10/28 (5 weeks)
Determine the top 5 locations and times to complete a pilot study with your test market.
Operational Step
Review sales data to determine peak sales
opportunities by location
Identify the top 5 locations in which to
conduct the desert taco pilot
Create marketing collateral and social
media communications to promote the
desert taco pilot
Provide expected volume and product
information for the inventory team
Responsible Person
Jim (Director of Sales)
Timeline
9/30 (1 week)
Jim
10/7 (2 weeks)
Oliver (Media Relations
Manager)
10/21 (4 weeks)
Jim
10/7 (2 weeks)
Estimate the required inventory and supply chain needs necessary to support the desert taco
pilot
Operational Step
Based on expected customer volume,
locations, and times, determine the
product inventory required to support the
pilot.
Source supply companies and obtain
product pricing quotes and delivery
timelines.
Determine shipment and storage needs to
support the pilot.
Purchase product for the pilot and arrange
transportation to support the desert taco
pilot at the various locations.
Responsible Person
Louise (Controller)
Timeline
10/14 (3 weeks)
Louise
10/21 (4 weeks)
Louise and Ben (Operations
Manager)
Louise
10/21 (4 weeks)
10/28 (5 weeks)
Week 5: Contingency Plan and Executive Presentation
Assignment Content
1.
Project plans outline the intended course of events; however, things don’t always happen as intended.
Organizations need to consider risks and develop a contingency plan. This plan is typically presented to
management.
Add the following 2 columns to the project plan table you created in Wk 4 – Apply: Project Plan:
1. Potential Risk Factors
2. Contingency Plans
Based on your prior research, determine potential risk factors for not meeting each of the project
objectives. Develop a contingency plan for each of the potential risks. Add the potential risks and
contingency plan to your Wk 4 – Apply: Project Plan.
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o
o
o
o
o
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Use Microsoft PowerPoint® , Prezi® , or another software to create a 12- to 14-slide executive
presentation—with appropriate images and diagrams—that summarizes the following information:
The organization’s information presented in Wk 1
SWOT analysis and market trend research
Project objectives
How success will be measured
The value this project will bring to the organization
Project metrics
Timelines
Responsible parties
Potential risk factors
Contingency plans
Include detailed speaker notes within the presentation. Convert the speaker notes to a Microsoft Word
document and add it to the citations slide.
Cite all sources according to APA guidelines.
You will submit 2 different deliverables:
13. Updated project plan with potential risk factors and a contingency plan
14. Executive presentation with detailed speaker notes as a Word document within the presentation

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