City University London Sales and Marketing Career in The Joneses Film Essay ”The Joneses”, 2009 watching the movie ”The Joneses” and after that write a deb

City University London Sales and Marketing Career in The Joneses Film Essay ”The Joneses”, 2009 watching the movie ”The Joneses” and after that write a debate article where you reflect and debate upon the content of the movie. ”The Joneses”, 2009
watching the movie ”The Joneses” and after that write a debate article where you reflect and debate
upon the content of the movie. Your reflection and debate should be based on the course literature,
other scientific research and relevant external sources. BOOK Consumer Behavior Evans, Martin;
Jamal, Ahmad; Foxall, Gordon R. 2nd ed, 2009 John Wiley.
The purpose of the assignment is for you to take a stand for or against the message of the movie and
argue from the course literature (for this assignment the whole book could be used) – you should
search for support for your arguments from relevant chapters. Since the movie covers a
contemporary topic it is also important that you follow (look for) debates about the topic in media
(external sources, such as newspapers, news, blogs, TV-news etc). At least one source should be
external. If you find that the course literature is not enough you can also look for scientific articles
and other research about the topic.
The assignment should be 2000 words
paper should contain the following:
1. Write a preamble and present the message of the movie. It is important to draw attention and
arouse interest in the beginning. Here your message should be presented – what is it that you want
to tell us with your reflection/debate? You should formulate a thesis/assumption/question e.g. – “Is
consumer behaviour ethical?” or “The responsibility lies with the company” – be creative and
formulate (individually) an interesting question or statement. A thesis helps you to limit your
discussion and focus one the part of the movie, which you find interesting to debate about.
2. Argumentation – the background/the context. Be concrete. Here you present facts and references
(from the course literature, the movie and other relevant sources), which strengthens your
message/thesis.
3. Summarize the message. Connect back to the thesis/question and answer it.
4. Don’t foget to have a provocative headline for your assignment, choose one that arouse feelings
and thoughts!

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