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California State University San Bernardino CH1 Leapfrog Market Demands Paper In the chapter, we described agility as an enduring trend in operation and sup

California State University San Bernardino CH1 Leapfrog Market Demands Paper In the chapter, we described agility as an enduring trend in operation and supply chain management. In your opinion, how did LeapFrog and Capable Toys demonstrate agility in responding to the new market demands? Introduction to Operations and Supply
Chain Management
Fifth Edition
Chapter 1
Introduction to Operations
and Supply Chain
Management
Copyright © 2019, 2016, 2014 Pearson Education, Inc. All Rights Reserved.
Chapter Objectives
• Describe what the operations function is and why it is
critical to an organization’s survival.
• Describe what a supply chain is and how it relates to a
particular organization’s operations function.
• Discuss what is meant by operations management and
supply chain management.
• Identify some of the major operations and supply chain
activities, as well as career opportunities in these areas.
• Make a case for studying both operations management
and supply chain management.
Copyright © 2019, 2016, 2014 Pearson Education, Inc. All Rights Reserved.
Why Study Operations and Supply Chain
Management? (1 of 7)
• Every organization must make a product or provide a
service that someone values.
• Most organizations function as part of larger supply chains.
• Organizations must carefully manage their operations and
supply chains in order to prosper and, indeed, survive.
Copyright © 2019, 2016, 2014 Pearson Education, Inc. All Rights Reserved.
Why Study Operations and Supply Chain
Management? (2 of 7)
• Operations Management – The planning, scheduling, and
control of the activities that transform inputs into finished
goods and services.
© 2016 J.H. Blackstone, ed., APICS DICTIONARY, 15th ed. (Chicago, IL: APICS, 2016)
Figure 1.1 Viewing Operations as a Transformation Process
Copyright © 2019, 2016, 2014 Pearson Education, Inc. All Rights Reserved.
Why Study Operations and Supply Chain
Management? (3 of 7)
• Supply Chain Management – The active management of
supply chain activities and relationships in order to
maximize customer value and achieve a sustainable
competitive advantage.
– Supply Chain – A network of manufacturers and
service providers that work together to create products
or services needed by end users. These
manufacturers and service providers are linked
together through physical flows, information flows,
monetary flows, and people.
Copyright © 2019, 2016, 2014 Pearson Education, Inc. All Rights Reserved.
Why Study Operations and Supply Chain
Management? (4 of 7)
• Supply Chain Terminology
– Upstream – Activities or firms positioned earlier in the
supply chain.
– Downstream – Activities or firms positioned later in the
supply chain.
– First-tier supplier – A supplier that provides products or
services directly to a firm.
– Second-tier supplier – A supplier that provides
products or services to a firm’s first-tier supplier.
Copyright © 2019, 2016, 2014 Pearson Education, Inc. All Rights Reserved.
Why Study Operations and Supply Chain
Management? (5 of 7)
Figure 1.2 A Simplified View of Anheuser-Busch’s Supply Chain
Copyright © 2019, 2016, 2014 Pearson Education, Inc. All Rights Reserved.
Why Study Operations and Supply Chain
Management? (6 of 7)
Supply Chain Operations Reference (SCOR) Model
• Planning activities, which seek to balance demand
requirements against resources and communicate these
plans to the various participants.
• Sourcing activities, which include identifying, developing,
and contracting with suppliers and scheduling the delivery
of incoming goods and services.
• “Make,” or production, activities, which cover the actual
production of a good or service.
• Delivery activities, which include everything from entering
customer orders and determining delivery dates to storing
and moving goods to their final destination.
Copyright © 2019, 2016, 2014 Pearson Education, Inc. All Rights Reserved.
Why Study Operations and Supply Chain
Management? (7 of 7)
• Return activities, which include the activities necessary to
return and process defective or excess products or materials.
Supply Chain Operations Reference (SCOR) Model
Figure 1.3 Supply Chain Operations Reference Model (SCOR) Model
© SCOR Framework, www.apics.org/apics-for-business/products-and-services/apics-scc-frameworks/scor
Copyright © 2019, 2016, 2014 Pearson Education, Inc. All Rights Reserved.
Important Trends (1 of 2)
• Agility
– The ability to recalculate plans in the face of market,
demand and supply volatility and deliver the same or
comparable cost, quality and customer service.
• Information Technologies
– Internet
– Electronic Commerce
Copyright © 2019, 2016, 2014 Pearson Education, Inc. All Rights Reserved.
Important Trends (2 of 2)
• People
– There is currently a shortage of talented operations
and supply chain professionals.
– Poor relationships within any link of the supply chain
can have disastrous consequences for all other supply
Copyright © 2019, 2016, 2014 Pearson Education, Inc. All Rights Reserved.
Operations and Supply Chain Management
and You (1 of 3)
• Potential Career Paths in Operations and Supply Chain
Management
– Analyst
– Production Manager
– Service Manager
– Sourcing Manager
– Commodity Manager
– Supplier Development Manager
– International Logistics Manager
– Transportation Manager
Copyright © 2019, 2016, 2014 Pearson Education, Inc. All Rights Reserved.
Operations and Supply Chain Management
and You (2 of 3)
• Professional Organizations
– APICS – The Association for Operations Management
– ISM – The Institute for Supply Management
– CSCMP – The Council of Supply Chain Management
Professionals
– ASQ – The American Society for Quality
Copyright © 2019, 2016, 2014 Pearson Education, Inc. All Rights Reserved.
Operations and Supply Chain Management
and You (3 of 3)
• Major Operations and Supply Chain Activities
– Process selection
– Forecasting
– Capacity planning
– Inventory management
– Planning and control
– Purchasing
– Logistics
Copyright © 2019, 2016, 2014 Pearson Education, Inc. All Rights Reserved.
Employability Skills
• Critical Thinking
• Collaboration
• Knowledge Application and Analysis
• Information Technology Application and Computing Skills
Copyright © 2019, 2016, 2014 Pearson Education, Inc. All Rights Reserved.
Why do I matter?
Copyright © 2019, 2016, 2014 Pearson Education, Inc. All Rights Reserved.
Introduction to Operations and Supply
Chain Management Case Study
Supply Chain Challenges at LeapFrog
Copyright © 2019, 2016, 2014 Pearson Education, Inc. All Rights Reserved.
Copyright
Copyright © 2019, 2016, 2014 Pearson Education, Inc. All Rights Reserved.

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