Ball State University Chipotle Mexican Grill E Coli Disaster Analysis I have attached a doc which has both the case study and also all the questions.thank

Ball State University Chipotle Mexican Grill E Coli Disaster Analysis I have attached a doc which has both the case study and also all the questions.thank you so much Please answer the questions below.
Thankyou.
What does a SWOT analysis reveal about the attractiveness of Chipotle Mexican Grill’s situation and future
prospects?
In order to assess Chipotle’s strategic options, it will help to identify the organization’s internal strengths and
weaknesses, and external opportunities and threats. Review the information on SWOT analysis in Chapter 4
to help you answer all the parts of this question.
3.1a Which of the following accurately characterize Chipotle’s resource strengths and competitive
capabilities?
Select “yes” for those strengths and capabilities below that are accurate and select “no” for those that are not.
a. A limited menu that can be prepared efficiently (thus helping keep labor costs down)
b. Low –prices for the natural and organic ingredients that Chipotle uses in its recipes enable Chipotle to offer a
reduced menu price.
c. Proven capability in using fresh, natural ingredients and classic cooking methods to create great tasting,
reasonably priced dishes that are ready to be served to customers minutes after they are ordered
d. Despite the E. Coli outbreak, chipotle remained financially strong.
e. Proven capabilities in serving customer orders quickly
f. Proven capabilities in operating Chipotle restaurants very efficiently/cost-effectively
g. ShopHouse Southeast Asia Kitchen, Pizzeria Locale, and Better Burgers have the power to draw customers in
growing numbers.
h. The company’s supply chain management practices, approaches to quality assurance, and commitment to “food
with integrity”
i. The ability to transfer Chipotle’s resource strengths and capabilities to other types of menus (like ShopHouse
Southeast Asia Kitchen and Pizzeria Locale—and perhaps a hamburger chain) and thereby rekindle sustained and
rapid company growth
j. Chipotle is a strong contender with no strong competition.
3.1b Which of the following accurately characterize Chipotle Mexican Grill’s resource weaknesses?
Select “yes” for those weaknesses below that are accurate and select “no” for those that are not.
a. Very high labor costs.
b. Customer dissatisfaction with inefficient service.
c. A less well-known (or well-established) brand name.
d. Insufficient financial resources to fund continued rapid growth.
e. The overhang of the company’s widely-publicized food poisoning incidents that began in Fall 2015
f. Fewer locations than Taco Bell.
g. Track record of poor management at restaurant locations.
3.1c Which of the following are attractive market opportunities for Chipotle Mexican
Grill?
Select all the answers that apply.
What are the primary and secondary components of Chipotle’s value chain?
Review the information on value chain in Chapter 4 to help you answer this question.
Select “Primary” for the primary value chain components and “Secondary” for the value chain components below
that are part of Chipotle’s value chain.
a. Marketing and brand name building
b. Hiring and training employees for the company’s restaurants
c. Designing, locating, and opening new restaurants
d. Menu development, recipe creation, and recipe testing
e. Developing capable managers to run Chipotle’s growing numbers of restaurants
f. Operating the company’s network of restaurants
g. Supply chain management
h. Financial activities—especially financing the company’s rapid growth
i. Quality assurance and food safety
What were the chief components of Chipotle’s strategy prior to the food poisoning episodes?
Select “yes” for those statements below that are accurate and select “no” for those that are not.
a. Chipotle serves a focused menu of burritos, tacos, burrito bowls (a burrito without the tortilla) and salads
b. Chipotle uses high-quality raw ingredients and classic cooking methods to create great tasting, reasonably-priced dishes that
are ready to be served to customers minutes after they are ordered.
c. Chipotle creates an operationally efficient restaurant with an aesthetically-pleasing and distinctive interior setting.
d. Chipotle does not plan on opening more restaurants in the near future.
e. Chipotle plans on franchising restaurants internationally.
f. CMG maintains high levels of food quality by acquiring high-quality, fresh ingredients and other necessary supplies that meet
company specifications
g. CMG plans to rapidly expand the number of Chipotle restaurant locations, both domestically and internationally
h. CMG plans on introducing new dishes into their menu to directly compete with Taco Bell.
i. CMG establishes and monitors quality and food safety throughout the company’s supply chain and all the way through the
serving lines at restaurants.
Which one of the five generic competitive strategies discussed in Chapter 5 most closely approximates the competitive approach
that Chipotle Mexican Grill is employing?
Select “yes” for those statements below that are accurate and choose “no” for those that are not.
a. A low-cost provider strategy
b. A focused differentiation strategy
c. A broad differentiation strategy.
d. A focused low-cost strategy
e. A best-cost provider strategy
What chief difference(s) do you see between Chipotle’s strategy and the strategy being employed at Moe’s Southwest Grill?
Select “yes” for those statements below that are accurate and select “no” for those that are not.
a. Moe’s Southwest Grill only has company-owned restaurants whereas Chipotle has franchised restaurants
b. Chipotle has a stronger emphasis on quality, fresh, mostly organic ingredients and classic cooking methods.
c. Chipotle places more emphasis on improving the speed and efficiency with which it can move customers through its serving
line.
d. Chipotle has yet to achieve the same number of restaurant locations and does not seem to be growing as fast as Moe’s.
e. Moe’s has yet to achieve the same number of restaurant locations and historically has not expanded the number of its restaurant
locations as fast as Chipotle
What does an analysis of the data in case Exhibit 1 reveal about Chipotle Mexican Grill’s financial and operating performance?
How well is the company doing financially?
8.1a What does an analysis of the data in case Exhibit 1 reveal about Chipotle Mexican Grill’s financial and operating
performance?
Select “true” or “false” for each of the following statements concerning the data in case Exhibit 1. Use the key financial ratios
in Chapter 4 to assist you in performing calculations to determine whether the statements are true or false. In addition to the
ratios in Table 4.1, there are occasions when you will also need to calculate compound average growth rates (CAGR) for certain
financial measures. The formula for calculating CAGR (in percentage terms) is as follows:
CAGR % = [ending value ÷ beginning value] 1/n – 1 x 100
(where n = the number of year-to-year or period-to-period changes)
a. From the end of 2011 through the end of 2015, Chipotle’s total revenues increased at a CAGR of 18.7%.
b. Chipotle’s operating income increased to $763.6 million in 2015 from $350.6 million in 2011, equal to a CAGR of 21.5%.
c. Chipotle’s operating profit margin was 17.0% in 2015 versus 17.3% in 2014, 16.6% in 2013, 16.7% in 2012, and 15.5% in
2011.
d. The percentages of total revenue for the various types of operating expenses at Chipotle’s restaurants (all shown in Exhibit 1)
indicate that shareholders will not be pleased with the overall operating efficiency improvements.
e. Chipotle’s operating income increased to $763.6 million in 2015 from $550.6 million in 2011, equal to a CAGR of 21.5%.
f. Net income rose to $475.6 million in 2015 from $214.9 million in 2011, a CAGR of 22.0%.
g. Chipotle’s net profit margin was 10.6% in 2015 versus 10.8% in 2014, 10.2% in 2013, 10.2% in 2012, and 9.5% in 2011.
h. Comparable restaurant sales increases of 16.8 % in 2014, 5.6% in 2013, 7.1% in 2012, and 11.2% in 2011 were not acceptable;
yet this was not directly attributable to the sharp sales decline in Q4 of 2015.
i. Chipotle’s current ratio of 3.18 in 2011 decreased to 2.91 in 2015.
j. Net cash provided by operating activities have been declining annually; there was a decline – $683.3 million in 2015 from
$690.3 million in 2011.
k. EPS rose to $15.10 per diluted share in 2015 from $6.76 per diluted share in 2011, a CAGR of 22.3%.
8.1b Based on the above analysis of financial data for Chipotle, which of the following conclusions is most accurate?
Select the option that correctly answers the question.
•
Overall, Chipotle deserves a ‘C’ for its poor financial performance; it appears that they were significantly negatively impacted by
the sluggish economy since 2011; shareholders are likely very disappointed with results.
•
Overall, Chipotle deserves a ‘B’ for its financial performance, which has been modest at best; it appears that they were somewhat
negatively impacted by the sluggish economy since 2011; shareholders are likely somewhat disappointed with results.
•
Overall, Chipotle deserves a ‘A’ for its financial performance, which has been strong; especially in light of the sluggish, slowgrowth economic environment in the U.S. in the 2011-2015 period.
How is Chipotle Mexican Grill’s competitive strength likely to compare in 2017
against that of Taco Bell, Qdoba Mexican Grill, and Moe’s Southwest Grill,
assuming that customer traffic by year-end 2016 has rebounded to levels just
prior to the food safety incidents in Q4 2015?
Review the various competitive strength measures as shown in the table. If you
determine that one or more of the measures are inappropriate or not needed, then
insert a “0” in the boxes for that row. Enter importance weights for each of the
competitive strength measures that you decide to use in your assessment. Then, for
each of the three companies, assign a rating from 1 to 10, where 1 – very weak, 5 =
average, and 10 = very strong. Weighted scores and sum of the weighted ratings for
each company will be generated in Sum of Weights and Total Rating/Score rows at
the bottom of the table.
9.1a Which rival—Chipotle Mexican Grill or Moe’s Southwest Grill or Qdoba Mexican Grill—seems likely to have the strongest
set of resource strengths and competitive capabilities in 2017 and positioned to achieve the best financial performance?
Select “yes” for those statements below that are accurate and select “no” for those that are not.
a. Qdoba is competitively stronger than Chipotle and Moe’s because of its use of fresh, natural ingredients and the associated
taste appeal of its dishes.
b. Chipotle is stronger than Taco Bell because of its once-popular menu appeal, food quality and taste, and marginally better
dining ambience—there is reason to believe that Chipotle drew customers away from Taco Bell in 2011-2014 because of these
factors
c. Moe’s is financially the weakest of the four competitors because it is very doubtful if its franchisees have anywhere near the
financial resources of the other three rivals.
d. Chipotle is competitively weaker than Moe’s and Qdoba because of its limited geographic coverage and fewer number of
locations.
e. Overall in the Mexican fast-food industry segment, Chipotle is in a competitively strong position.
9.1b Does Chipotle have a good enough strategy and adequate resource strengths and competitive capabilities to compete
effectively against Taco Bell assuming customer traffic at Chipotle restaurants rebounds by year-end 2016?
Select “yes” for those statements below that are accurate and select “no” for those that are not.
a. Relative to Taco Bell, Chipotle is competitively strong with respect to menu appeal, food quality and taste, and dining
ambience.
b. Relative to Taco Bell, Chipotle is competitively strong with respect to competitive pricing and financial strength.
c. Chipotle’s overall competitive position is weak with respect to Taco Bell.
d. Chipotle’s overall competitive position is strong with respect to Taco Bell.
What action recommendations would you make to CMG’s top executives to help rejuvenate the company’s growth and
profitability in 2016-2017?
There are spaces for up to six action recommendations and supporting justifications. Each recommended action must be
supported with convincing, analysis-based justifications founded on the relevant concepts and tools that apply to this case.
a. Action Recommendation:
Supporting Justification:
b. Action Recommendation:
Supporting Justification:
c. Action Recommendation:
Supporting Justification:
d. Action Recommendation:
Supporting Justification:
e. Action Recommendation:
Supporting Justification:
f. Action Recommendation:
Supporting Justification:

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