Triton College Apple Inc Media Devices Marketing Analysis Select a publicly traded business in your industry or one in which you are interested that operat

Triton College Apple Inc Media Devices Marketing Analysis Select a publicly traded business in your industry or one in which you are interested that operates globally and read their last 2 annual reports focusing on their marketing division. Summarize your research on the company itself. Determine a marketing problem or a marketing opportunity that exists for the firm. Create the problem definition for the market research that the firm would need to conduct for at least one product or initiative that the company would like to execute on in the future. Explain the reasons that you think this information will help the company address its future marketing plans. What exploratory research will help the company decide upon future research efforts?

Support your positions with evidence. Conduct scholarly research in the library to review literature about the problem or opportunity. Note that scholarly research (including yours) uses existing theoretical constructs as the underlying premises for conducting new research. What theories did you locate that would help you construct your own research?

This paper should be 4-5 pages long, appropriately formatted using the Publication Manual of the American Psychological Association, 6th Edition.

Outcome 2. Develop the ability to identify interrelationships between marketing research concepts and practice.

Outcome 3. Be able to apply marketing research concepts to the international business market to be better prepared to meet the demands of the global marketplace.

Outcome 6. Trace and identify the steps of the entire marketing research process