Southern New Hampshire University Chapter 12 Kylie Cosmetics Digital Tools HW Instructions For this task, you will give a brief overview of the company ap

Southern New Hampshire University Chapter 12 Kylie Cosmetics Digital Tools HW Instructions

For this task, you will give a brief overview of the company approved by the instructor for the campaign. This background will provide context for the digital communications campaign that you will create.

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Southern New Hampshire University Chapter 12 Kylie Cosmetics Digital Tools HW Instructions For this task, you will give a brief overview of the company ap
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You will then evaluate the application of communication styles of three to five digital tools. This milestone will inform your final project. You may choose to use these digital tools in your final project.

CHOSEN COMPANY: Kylie Cosmetics

GUIDELINES ATTACHED

RESOURCES:

The New Rules of Marketing and PR
Chapter 12 COM 656: Digital Tools Guidelines and Rubric
Prompt: For Milestone One, you will select a company for your digital media communications PR campaign and submit an overview of the company approved by the
instructor for the campaign. Think about these questions: Why would you choose this company? What are the company’s present strengths and weaknesses? What
appeals to the customer? What needs to be improved for the company from a marketing and PR perspective?
You should begin to think about which new media tools best represent this company and its intended message. This background will provide context for the digital
communications campaign that you will create.
Next, you will evaluate the application of communication styles of three to five digital tools. These should be digital tools you are considering for your campaign.
You may choose to use these digital tools in your campaign, or your evaluation may help you rule them out for your campaign. For each tool, you will do the
following:
a. Discuss the effectiveness in reaching a target audience.
b. Propose how to develop that audience into an online community.
c. What is beneficial about each tool’s communication style? What is not so beneficial?
Guidelines for Submission: Double-spaced Word document, 12-point Times New Roman font, one-inch margins, APA format, two to three pages in length (not
including title page and references).
Rubric
Critical Elements
Company
Background
Analysis of
Digital Tools
Target Audience/
Online
Community
Articulation of
Response
Exemplary (100%)
Meets “Proficient” criteria and
uses clear and specific examples
to establish a context for the
campaign
Meets “Proficient” criteria and
recommends whether the digital
tools could be positively
employed
Meets “Proficient” criteria and
recommends (or does not
recommend) how the digital tools
could be to create an online
community from the target
audience
Submission is free of errors
related to citations, grammar,
spelling, syntax, and organization
and is presented in a professional
and easy-to-read format
Proficient (90%)
Includes a well-developed
overview of the company (both
strengths and weaknesses) to
establish a context for the digital
media communications PR
campaign
Evaluates varied digital tools for
the benefits and weaknesses of
their communication styles, using
specific and relevant examples
Evaluates varied digital tools for
their ability to reach a target
audience, using clear and specific
examples
Needs Improvement (70%)
Does not sufficiently develop an
overview of the company to
establish a context for the digital
media communications PR
campaign
Not Evident (0%)
Does not include background
Value
30
Does not sufficiently evaluate
varied digital tools for the
benefits and weaknesses of their
communication styles
Does not sufficiently evaluate
varied digital tools for their ability
to reach the target audience of
the company
Does not analyze digital tools
30
Does not include target
audience/online community
30
Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization
Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact readability
and articulation of main ideas
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas
Total
10
100%

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