IT 226 Southern New Hampshire University 1Latte Product Brief Audience Persona Overview
Imagine you are the manager of a software development team working on new applications for your company, Optimum Way Development, Inc. Your director has called for all development teams to submit product briefs detailing their current projects. The director plans to share the most promising product briefs with clients at an upcoming meeting.
Since communications must be targeted to a specific audience, before you can create a product brief for a client, you must know more about the client. Your knowledge of the client will inform the decisions you make in the client brieffrom the type of language you use to how you present data and graphics. To begin this milestone activity:
Use attached software guide to complete assignment. Choose either one.
Consider all of the different groups of people (audiences) who are likely to use that application.
Choose one audience to focus on for your persona.
Choose a stock picture and name for the persona that will serve as the representation of your chosen audience.
Identify demographics and psychographics associated with this audience.
Resources are not required, but any resources used must be appropriately cited using APA style.
Guidelines for Submission
To complete this activity, you must submit an audience persona.
Your audience persona must:
Be at least 500 words
Be single spaced
Be submitted as either a Word document or PDF
Completely address all of the requirements in the Prompt section
The audience persona can otherwise be formatted/organized in any manner. Project 1 Software Design Documents
S/W Project 1:
The team is working on another security product. This product is aimed at both consumer level and
business level customers. The product tentatively named DataNanny is a data tracker isolation product.
DataNanny will work to isolate you and your personal/corporate data from being collected and sold online.
Unlike other products that work in isolation or on an app-by-app basis, DataNanny will be app-independent
and multi-device aware. It will achieve a totally isolated environment for its users ensuring them of
completely untracked usage of all of their personal computing devices (phones, tablets, and
DataNanny, however, requires total buy-in. Users, both individual and corporate, must install and run
DataNanny on all of their devices for the product to be functional. If any single device is omitted, the
blocking of data will not be functional. You can not dam a river if the dam has holes in it.
DataNanny will function using a central server facility that will coordinate all tracking blockers installed on
your devices. All data requests will be routed through DataNanny, which will be constructed to function as a
proxy server for your devices. This will allow DataNanny to filter all network requests for data and allow only
those requests that have been deemed safe.
The technical challenge for DataNannys proxy server is speed. Users will only tolerate a moderate amount
of delay in page loading and data transfer rates before they begin to lose faith in the value of anonymity.
DataNanny will provide a logging and notification system, where users can see what requests have been
made and which of those have been blocked or allowed. Users will be able to challenge a blocked or
allowed request. Challenged requests will initially be reviewed by an AI, and all requests with a certainty
level below 85% will be directed to an evaluation team to determine why the user needs the request to be
allowed. A users request will take no more than 24 hours to resolve. Further research will be needed to
determine the AI inputs appropriate to satisfy a minimum 95% success rate with challenged requests.
All software will be written in Swift due to speed constraints. If management determines that this makes
recruitment difficult, the language can be changed to C++.
S/W Project 2:
This project is the next-generation social networking platform designed to replace Facebook and YouTube
called 1Latte. Its design begins with security, fairness, and data privacy as guiding principles. Users will be
allowed to either create their own content filters, use one of our pre-fabbed content filters, or run without
any filter at all. Since it is a system not intended to be held hostage by advertisers, it will use the
fee-for-service model at the cost of 1Latte per month ($2.95).
The filter-driven model is designed to eliminate the news/media bubbles that have formed in recent years
around certain content platforms. Content filters will be ranked, based upon a distribution model, to try to
ensure that filters dont create or encourage bubbles. Users will be ranked for reputation using a system
similar to the StackOverflow user ranking system.
Users will be able to see the ranking for their filters and the ranking of all users and their posts alongside all
content presented on the platform.This is an attempt to allow users to stay aware of the truthiness of any
item that they are reading.
All advertising will be marked as advertising using a simple graphical UI indication, such as a special color
or border around all paid content. (Graphic design to be determined at a later time.)
Initial deployment will be web-based, adhering to all current World Wide Web standards as defined by the
W3C. An app-based deployment will be considered later as long as the designers can implement it in such
a way as to prevent the current walled garden problem that exists with current social media platforms.
All users will be able to see, download, and clear all data collected by us in the running and maintenance of
iLatte. The only exception to this rule is the user ranking system. Users will be able to see the anonymized
data that created their ranking, but not be able to download or delete this information as this would allow
users to game the system.
User messaging will be designed to use a modern open encrypted method, so as not to lock users into a
walled garden by forcing them to use our messaging product. This will allow external non-1Latte users to
communicate with our users, thus encouraging them to join the fold at their own pace and also not pay a
penalty for leaving. Since all of our users content will be downloadable, a user wishing to leave will not be
forced to stay because we are holding their data hostage.
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