The University of South Florida Innovative Facebook Photo Books Marketing Case Analysis ACTIVITY/TASK
A company from regional Australia (called Winkiwoo) has experienced tremendous success with their innovative Facebook photo books product. Surprisingly, the new-to-the-world product, which was only launched five months ago, has already reached 80,000 in sales to customers in over 80 countries.
The product allows consumers to utilize the photos they have put on Facebook to produce a tailored and attractive physical book.
Customers using the service simply install the Winkiwoo Facebook application and then select which of their Facebook photos they want to include in the book and place the order online. The book is then printed and sent back to the customer.
The firm saw an unmet market need and developed a new-to-the-world product solution. According to the general manager of its innovation division, Brendon Watson, with digital photos, more photos are being taken than ever but (in ratio) less photos are being printed than ever until now there wasnt a way to take your memories from Facebook and put them in a nicely presented photo product. It allows the customer to create and physically touch their memories rather than just having them sitting on the Facebook servers forever.
The product would have great appeal to regular Facebook users and in the gift market.
Winkiwoo, is a division of Eastmon, which is a company used to run a chain of stores specializing in developing film photographs an industry that has all but died out along with analog film technology. Over the last several years, it has shut down all of these stores and the company is now the largest printer of digital photos in Australia.
When a consumer orders a digital print or photo book from a leading retailer in Australia (such as, Harvey Norman, Bing Lee, Dick Smith, Big W, Camera House or Snapfish), it is likely that it is printed by Eastmon.
This is an example of a firm finding an opportunity in a changing environment. Do you think that most established firms look at environmental change as an opportunity or a threat?
How could this firm protect itself against copy-cat competitors?
Do you see this business venture as having long-term viability or do you think it is probably a fad? Why?
Explain where this venture is on the product life cycle (PLC), as compared to where their traditional printing business would be on the PLC.
From the syllabus “Please follow the instructions and submit each assignment within the week it is assigned no later than the posted due date. All assignments should be in proper APA format. See library if you need assistance with APA.https://lib.usf.edu/help/Each assignment is expected to be a minimum of 2 pages in length (This does NOT include the title page or abstract). Any submission that is not APA formatted or a minimum of 2 pages will receive a ZERO.”
Why Choose Us
Top quality papers
We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.
Professional academic writers
We have hired a team of professional writers experienced in academic and business writing. Most of them are native speakers and PhD holders able to take care of any assignment you need help with.
If you feel that we missed something, send the order for a free revision. You will have 10 days to send the order for revision after you receive the final paper. You can either do it on your own after signing in to your personal account or by contacting our support.
All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.
Original & confidential
We use several checkers to make sure that all papers you receive are plagiarism-free. Our editors carefully go through all in-text citations. We also promise full confidentiality in all our services.
24/7 Customer Support
Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.
Try it now!
How it works?
Follow these simple steps to get your paper done
Place your order
Fill in the order form and provide all details of your assignment.
Proceed with the payment
Choose the payment system that suits you most.
Receive the final file
Once your paper is ready, we will email it to you.
No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.
You are welcome to choose your academic level and the type of your paper. Our academic experts will gladly help you with essays, case studies, research papers and other assignments.
Admission help & business writing
You can be positive that we will be here 24/7 to help you get accepted to the Master’s program at the TOP-universities or help you get a well-paid position.
Editing your paper
Our academic writers and editors will help you submit a well-structured and organized paper just on time. We will ensure that your final paper is of the highest quality and absolutely free of mistakes.
Revising your paper
Our academic writers and editors will help you with unlimited number of revisions in case you need any customization of your academic papers