IT648 Southern New Hampshire MOD6 SERP Metadata Insertions Overview Paper ? A detailed overview of the Schema.org metadata implementation process. ? A deta

IT648 Southern New Hampshire MOD6 SERP Metadata Insertions Overview Paper ? A detailed overview of the Schema.org metadata implementation process.
? A detailed overview of how metadata insertions enable ranking optimization in search engine results pages (SERPs).
? A data dictionary matrix showing 10 meta tags, definitions, and attributes. Examples of meta tag names that may be used include description, keywords,
or author.
? Visit Lenovo.com and deseretnews.com and review the source code. Compare your findings for the two websites. IT 648 Module Six Short Paper Guidelines and Rubric: Evaluating Traffic Measures in Google Analytics
Overview: In Module Six, you will submit a short paper on the applicability of Schema.org insertions and metadata optimization tactics. Include a data dictionary
matrix of various meta tags, definitions, and attributes typically used to optimize pages for search rankings. The matrix is necessary as there are many meta
variables with attributes that directly influence optimization.
Prompt: You will be expected to include the following details:
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A detailed overview of the Schema.org metadata implementation process.
A detailed overview of how metadata insertions enable ranking optimization in search engine results pages (SERPs).
A data dictionary matrix showing 10 meta tags, definitions, and attributes. Examples of meta tag names that may be used include description, keywords,
or author.
Visit Lenovo.com and deseretnews.com and review the source code. Compare your findings for the two websites.
Guidelines for Submission: This submission should be two to three pages (not including cover pages and resources if applicable), with double spacing, 12-point
Times New Roman font, one-inch margins, and APA style citations. You are expected to include at least two outside resources aside from the textbook, with intext citations and a separate reference page at the end of your submission.
Critical Elements
Overview of the
Schema.org Meta
Implementation
Process
Overview of How
Metadata Insertions
Enable Ranking
Optimization
Data Dictionary Matrix
Source Code
Comparison of
Lenovo.com and
deseretnews.com
Exemplary (100%)
Meets “Proficient” criteria and
provides examples to support
explanation
Proficient (90%)
Accurately explains the
Schema.org meta
implementation process
Needs Improvement (70%)
Does not sufficiently explain
the Schema.org meta
implementation process
Not Evident (0%)
Does not correctly describe
the Schema.org meta
implementation process
Value
22
Meets “Proficient” criteria and
provides examples to support
explanation
Accurately describes how
metadata insertions enable
ranking optimization
Does not sufficiently describe
how metadata insertions
enable ranking optimization
Does not correctly describe
how metadata insertions
enable ranking optimization
22
Meets “Proficient” criteria and
the attributes are justified with
evidence-based support
Meets “Proficient” criteria and
comparisons are substantiated
with specific and relevant
details
Develops a list showing 10
meta tags, including
definitions and attributes
Provides a detailed
comparison of the source code
for both sites
Develops a list showing 10
meta tags, definitions but does
not provide attributes
Provides a comparison of the
source code for both sites but
lacks detail
Does not develop a list
showing 10 meta tags
22
Does not provide a
comparison of the source code
for both sites
22
Articulation of
Response
Submission is free of errors
related to citations, grammar,
spelling, syntax, and
organization and is presented
in a professional and easy to
read format
Submission has no major
errors related to citations,
grammar, spelling, syntax, or
organization
Submission has major errors
related to citations, grammar,
spelling, syntax, or
organization that negatively
impact readability and
articulation of main ideas
Submission has critical errors
related to citations, grammar,
spelling, syntax, or
organization that prevent
understanding of ideas
Earned Total
12
100%

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