BUSN319 DeVry University Week 4 True Fitness Center Marketing Plan Paper Week 4: Draft Marketing Plan (100 points) At the end of Week 4, your team will su
BUSN319 DeVry University Week 4 True Fitness Center Marketing Plan Paper Week 4: Draft Marketing Plan (100 points)
At the end of Week 4, your team will submit a substantial draft to your instructor for grading and feedback. Be sure to read Appendix A in the text and use the marketing plan outline (Links to an external site.) from the Files folder in Canvas. It is recommended that your team start working on your draft in Week 2 after your instructor has approved your topic. Complete as much as you are able in order to get an initial draft (approximately 75% of the final paper). Remember, the more you complete on this initial draft, the greater the input that the professor can provide and the less work your team will need to do for the final draft.
Each team member must submit a copy of the marketing plan draft to the Week 4: Course Project Draft Upload module in Canvas for grading by your instructor. This assignment eventually leads to a paer that is referenced below. I attached the topic proposal that the marketing plan is based on as well as the outline template
Week 4: Draft Marketing Plan
Draft Marketing Plan will be evaluated as follows.
Category Points % Description
Documentation and Formatting 5 5% Quality work includes a cover page, table of contents, proper in-text citations, and a reference page. The draft should be substantial, about 75% of the final draft, and follow APA guidelines.
Organization and Cohesiveness 20 20% Quality work is properly subdivided into sections with headings.
Editing 5 5% Quality work is free of any spelling, punctuation, or grammatical errors. Sentences and paragraphs are clear, concise, and factually correct.
Content 70 70% Quality work includes a significant scope and depth of research to support any statements. Quality work covers all the sections included in the marketing plan outline (except the executive summary, which is usually the last part of the plan that is written because it summarizes the entire plan). The content presented demonstrates an understanding of the material.
Total 100 100% A quality submission will meet or exceed all of the above requirements.
Paper
Use an online document sharing solution to work collaboratively with your teammates to write the marketing plan. Your final marketing plan must be 1520 pages (minimum five pages per team member) in length, cover all sections of the marketing plan outline, use at least three research sources other than your textbook, and follow all APA guidelines. In Week 1, your team will submit a two-page topic proposal for instructor approval. In Week 4, your team will submit a substantial draft of your marketing plan for instructor feedback. Your team’s final marketing plan is due at the end of Week 7. BUSN319 MARKETING PLAN OUTLINE
A. Cover Page
1.
2.
3.
4.
Marketing Plan for organization/company name:
Proposed by:
Submitted to:
Date:
B. Table of Contents
Suggested number of pages
1. Executive Summary………………………………………………………………………………………. 1.0
2. Company Description ……………………………………………………………………………………. 0.5
3. Strategic Focus and Plan……………………………………………………………………………….. 1.0
a. Mission/Vision Statements
b. Goals
c. Core Competency and Sustainable Competitive Advantage
4. Situation Analysis …………………………………………………………………………………………. 1.0
a. SWOT analysis
Internal Strengths and Weaknesses: Management, Offerings, Marketing,
Personnel, Finance, Manufacturing, and Research and Development (R & D)
External Opportunities and Threats: Consumer/Social, Economic,
Technological, Competitive, and Legal/Regulatory
b. Industry Analysis
c. Competitor Analysis
d. Customer Analysis
5. Market-Product Focus …………………………………………………………………………………… 2.0
6.
7.
8.
9.
10.
a. Marketing and Product Objectives
b. Target Markets
c. Points of Difference
d. Positioning
Marketing Program ……………………………………………………………………………………….. 2.0
a. Product Strategy
b. Price Strategy
(i) Break-even Analysis
c. Promotion Strategy
d. Place (Distribution) Strategy
Financial Data and Projections ……………………………………………………………………….. 1.0
a. Past Sales Revenues
b. Five-Year Projections
Organizational Structure ………………………………………………………………………………… 0.5
Implementation …………………………………………………………………………………………….. 1.0
Evaluation and Control ………………………………………………………………………………….. 0.5
C. References
True Fitness
True Fitness
True Fitness was founded by fitness industry experts who realized there was a dire need
for a wellness and fitness center that catered to all ages and skill levels. True Fitness is a new
fitness club that aims to provide a fresh environment, where both children and adults can enjoy
getting fit and accomplish their health goals. We offer state of the art exercise equipment, free
nutrition and diet classes to all members, expert personal trainers, and certified nutritionist.
CEO/General
Manager
Manager of
Nutrition
Manager of
Memberships
Manager of
Fitness
Nutritionist
Member Service
Representatives
Personal Trainers
General
Employees
General
Employees
General
Employees
Our mission is to have a positive impact on our members lives by creating a memorable
fitness experience. We promise to deliver the best fitness and nutrition solutions to fit each
member through fun, effective and challenging programs. True Fitness is not just another fitness
facility; we set ourselves apart by going above and beyond by providing state of the art
equipment and nutritional guidance to all members.
Our marketing goals are as follows. Conduct a variety of hip cutting-edge classes along
with housing state of the art workout equipment. Promote the gym and its atmosphere as not just
a place to work out, but also a social setting for all who are looking to better themselves. We
believe this will be effective in acquiring new members. Mix local online advertising with
attaining strong promotional partners for Promotions/Publicity. Running ads in several local
newspapers and magazines. If the budget allows, possibly go high end with running ads. For
example: Feature in US Health magazine, Get Fit magazine, or run a cross promotion with a
workout wear company. For new members upon gym opening, limited time 2-for-1 membership
incentive. There is also the possibility of food product cross-promotion. Such as protein bars,
bottled water, and other health foods. Lastly an attempt to incorporate seasonal promotions and
create premium items for giveaways.
Our gym will provide a variety of services to communities locally and throughout the
United States upon expansion. It will become a leader in family health and fitness centers with a
goal to build healthier minds, bodies, and spirits. Our gym offers many health and fitness
services to people of all ages such as fitness and aerobic classes, gym and weight equipment,
after-school programs, and partners with community centers for activities.
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