Three Key Shifts in Customer Attitude and Behavior Article Review Be sure the article pertains to Retail Management. Each review should be one page, typed, single-spaced, and with one-inch margins. Be sure to include the citation for the article, such as: Porter, M.E. 1996. What is Strategy? Harvard Business Review. November-December.
Sources: Please use only the following business periodicals and/or their corresponding websites and only articles dated January 1st, 2010 or later.
– Advertising Age
– Ad Week
– Business Week
– Chain Store Age
– Fast Company
– Harvard Business Review
– Journal of Marketing
– Journal of Marketing Research
– Wall Street Journal
Topics: There are four subject areas. Each subject area is assigned to a different review.
Review # 1 Customer Buying Behavior
Content: Please use the following questions as yourheadings for each section of the review:
– Who is the article is about?
– What is the problem presented in the article?
– How is the problem addressed?
– How do you feel about the problem and solution addressed in the article?
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