Deloitte Digital Advertising and Marketing Agency Essay Attached is the requirement of this paper and the rubric, please read it carefully and ask if you h

Deloitte Digital Advertising and Marketing Agency Essay Attached is the requirement of this paper and the rubric, please read it carefully and ask if you have any questions. This week we are looking at the advertising industry. For your “written” assignment, please
investigate an ad agency of your choice. You can just use Google to find an agency, or you
can use AdForum or other websites to get the scoop on a good one. Did you know there are
major agencies in the area? Hint, hint — one of them is located in Richmond and is Geico’s
agency. Or, check out some of the other incredible agencies all over the world. Two really
cool ones are Wieden+Kennedy and Crispin Porter + Bogusky.
Your submission should have three parts:
1. Describe the Agency. Explore their website, look for reviews of their work, give
examples of their clients and the campaigns they have designed, awards won, areas of
expertise (online, tv, etc.).
2. Critique the work. Give your opinion of their work. Do you think they are a good
agency? Have they received negative press? Be ruthless!
3. Would you want to work there? Check to see if they have jobs or internships available. If
you worked there, what position would you want? Connect with someone from the
agency through LinkedIn and tell me about it or include a screen shot of your connection
request. If you don’t want to work there, tell me why not and then find an example of a
company where you would want to work and connect with someone on LinkedIn at that
company. Tell me about it or include a screen shot of your connection request.
Required 3 pages double spaced with using APA format to site sources
Rubric
Written assignment
Written assignment
Criteria
This criterion is linked to a Learning
OutcomePurpose
Paper should be written with focus, organization,
style, and content that fully elucidate the purpose
and keep the purpose at the center of the piece.
Fully responds to the question and expands on the
topic. Uses material to support answer.
Ratings
Pts
60.0 pts
Exemplary
30.0 pts
Acceptable
0.0 pts
Unacceptable
60.0 pts
This criterion is linked to a Learning
OutcomeLogic & Organization, References and
Citation
Develop ideas coherently, organize them logically
with paragraphs and connects them with effective
transitions. Clear and specific introduction and
conclusion. Meets page requirements if there are
any. Uses proper references and APA citations for
graduate-level work. Cite 2-3 references in addition
to any organizational websites.
20.0 pts
Exemplary
10.0 pts
Acceptable
0.0 pts
Unacceptable
20.0 pts
This criterion is linked to a Learning
OutcomeSpelling, Grammar, Format
Develop concise standard English sentences,
balances a variety of sentence structures
effectively. No errors should be present.
20.0 pts
Exemplary
10.0 pts
Acceptable
0.0 pts
Unacceptable
20.0 pts
Total Points: 100.0

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