HCS/490 Phoenix Health Care Consumer Trends And Marketing Paper Assignment ContentHealth care consumers receive various communications about different health care options. It is important to understand consumer demographics to be able to determine the impact (positive or negative) media, social networks, branding, marketing, and communication play in health care consumer choices.Complete the attached External Influences on Consumer Choices Worksheet.Cite 2 peer-reviewed, with in text citations and references page scholarly, or similar references according to APA guidelines. HCS/490 v9
External Influences on Consumer Choices
Health care consumers receive various communications about different health care options. It is important
to understand consumer demographics to be able to determine the impact (positive or negative) media,
social networks, branding, marketing, and communication play in health care consumer choices. In this
assignment you will research managed care plans to determine what impact social media and other
external influences have on consumer behaviors.
Research the different managed care insurance plans listed below by reviewing various health care
organizations or resources (e.g., Kaiser as an HMO). Consider within your research who might access the
health care systems (i.e., age, generation, socioeconomic status, military/veteran, and health care
insurance plans, etc.) List 2 advantages for the HMOs, PPOs, and POSs and 2 disadvantages of each of
the same in a chart like the one below:
Point of Service (POS)
Write a 90- to 175-word response to the following prompts. Consider the information you listed above and
what you know about consumer behavior when you compose your response.
1. Explain the impact media and social networking have on consumers when choosing the most
appropriate managed care health insurance plans. Consider the positive and negative impact.
2. Discuss how branding, marketing, and communication influences a consumers choice when
considering an appropriate managed care health insurance plan. Consider positive and negative
3. Explain how communication and education to consumers differs by generations when marketing
managed care health insurance plans.
a. Consider why it is important to communicate and educate differently between
Cite 2 peer-reviewed, scholarly, or similar references.
Submit your assignment.
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