Pandaloon Pet Costumes Ad Campaign Report Please see file attached for all the information, if you have any questions please ask me. We are doing an ad cam

Pandaloon Pet Costumes Ad Campaign Report Please see file attached for all the information, if you have any questions please ask me. We are doing an ad campaign for Pandaloon Pet Costumes, check the link below.
https://allsharktankproducts.com/pet-care/pandaloon-panda-pet-costumesapparel-accessories/
Please do the parts that are highlighted only. For each point, a couple of short
paragraphs will be good.
Creative Brief Template
Date:
Project:
Ad Agency/Account Executive:
Background:
What is the client’s objective?
How are you meeting that objective with this campaign?
How will you measure the success of this program?
The Audience/Market:
Who is the Primary Target Market?
What should be avoided in talking to this audience?
What do you know about this market?
Who is the secondary audience?
Objectives:
What objectives are you trying to achieve?
What are the priorities of those objectives?
Can you suggest strategy or positioning to achieve the objective?
The Message:
What is the value or benefit you are highlighting?
What other major points do you want to communicate?
If you could get one sentence through all the clutter, what would that be?
The Medium:
What is the best way to reach this audience?
Is there another way?
Are there existing pieces that this piece must work with?
How will this piece be delivered to the audience?
Anything Else:
Any other design objectives or special circumstances?
Are there any mandatories that must be in the piece?
The Deadline:
When must the message get to the audience for maximum effect? (i.e. trade shows,
events, product intro dates)
When must we deliver the finished work?
Budget:
How much money do you have to spend on this project?
Has this budget been approved? By whom?
What quantities do you need to produce? (for printed pieces)
PR and Promotions:
What PR, sponosorships, and special promotions will be offered in conjunction with this
campaign?

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