Park University EU Design Case Study Questions check for attached files FILLER TEXT Part 1: Case Details 1. Describe EU Design’s primary activities. Wha

Park University EU Design Case Study Questions check for attached files

FILLER TEXT

Part 1: Case Details

1. Describe EU Design’s primary activities. What are some of EU Design’s main lines of business?

2. Use boxes and arrows to map EU Design’s supply chain. Where does EU Design fit into the Apparel Supply Chain shown in Exhibit 1 of the case? Are they a separate box, or part of one already in the exhibit? Who are their downstream buyers? Who are their upstream suppliers? 

3. Identify market segments for EU Design. What did large vs. small companies get from EU Design?

4. The case says it was initially a distribution and customer service center. What, specifically, did the Hong Kong office do initially, and for what parties? What was it distributing and who was it providing customer service to? 

Part 2: Strategy

Make some recommendations for what Berardi should do, given the problems discussed in the last 2 sections. Be specific about what you recommend, and in what order. Be sure to address changes to the company structure (who does what? who reports to whom? how will units interact?), performance management (which requires setting goals), and incentives. How should performance be measured (e.g. objectively, subjectively, formally, informally, at the individual, group or organizational level)? What kinds of incentives would be most effective to address EU Design’s problems? Case – EU Design
Case studies are designed to reflect the job of upper-level managers. They
typically present real-world situations and management problems and require
synthesizing and prioritizing a lot of information to make decisions. There are no ‘right’
or ‘wrong’ answers. Although some decisions are more logical than others, there are
many different answers to a given case that will be equally logically sound.
The first set of questions is designed to get you to thinking about the details and
facts of the case – the information synthesis part. Note that ‘turnover’ is the same as
revenue in British accounting terminology.
The second part asks you to make strategic recommendations, with special
attention paid to incentives.
Part 1: Case Details
1. Describe EU Design’s primary activities. What are some of EU Design’s main
lines of business?
2. Use boxes and arrows to map EU Design’s supply chain. Where does EU Design
fit into the Apparel Supply Chain shown in Exhibit 1 of the case? Are they a
separate box, or part of one already in the exhibit? Who are their downstream
buyers? Who are their upstream suppliers?
3. Identify market segments for EU Design. What did large vs. small companies get
from EU Design?
4. The case says it was initially a distribution and customer service center. What,
specifically, did the Hong Kong office do initially, and for what parties? What was
it distributing and who was it providing customer service to?
Part 2: Strategy
Make some recommendations for what Berardi should do, given the problems
discussed in the last 2 sections. Be specific about what you recommend, and in what
order. Be sure to address changes to the company structure (who does what? who
reports to whom? how will units interact?), performance management (which requires
setting goals), and incentives. How should performance be measured (e.g. objectively,
subjectively, formally, informally, at the individual, group or organizational level)? What
kinds of incentives would be most effective to address EU Design’s problems?

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