Starbucks Marketing Research Analysis in Australia Analysis Paper This is a 500-word analysis for the Starbucks’ marketing analysis in Australia, it requir

Starbucks Marketing Research Analysis in Australia Analysis Paper This is a 500-word analysis for the Starbucks’ marketing analysis in Australia, it requires to critique the proposed qualitative research method (i.e. observation) for Starbucks Australia and based on the critique, provide ONE research design suggestion for Starbucks Australia. More information are in the enclosure. Individual Paper – Marketing Research Exercise
Word limit: Maximum 500 words (All included except references and
appendices)
Starbucks (https://www.starbucks.com.au/Home.php) opened the doors to its first
store in Australia in July 2000 in Sydney’s CBD. To date, Starbucks Australia has
a growing number of coffee houses in Sydney, Brisbane, the Gold Coast and
Melbourne (https://www.starbucks.com.au/Starbucks-in-Australia.php). To
continuously improve their products and services, they would like to understand
the consumption patterns* of their existing customers. To achieve this, Starbucks
Australia would like to conduct some marketing research, adopting a qualitative
research method, i.e. observation. However, they are unsure if it is the best
approach to gather useful information of the consumption patterns* of their
existing customers, compared with quantitative or mixed research methods.
Please critique the proposed qualitative research method (i.e. observation) for
Starbucks Australia and based on your critique, provide ONE research design
suggestion for Starbucks Australia.
Note: *Consumption Patterns: “The process by which individuals identify, purchase and
consume products and services to fit all their
global.com/dictionary/social-media-engagement/55112).
needs”
(https://www.igi-
Required Format:
• Critically evaluate the proposed marketing research design, i.e.
qualitative research method – observation.
• Propose ONE research design suggestion and justify it.
• References.
Additional format requirements:
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Font size and style: Font size: 12. Style: Times New Roman.
Margin: 2.5 cm.
Space: Double spaced throughout the paper.
Ref type: Harvard referencing
You must reference all non-original work, e.g. if you take an idea from an
academic journal article, book, magazine or website, you must reference it. Do not
reference the PowerPoint, you must go to the original source, i.e. book, article,
magazine, website.

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