i am going to post two documents for the project, one is for the full project and second is for the first part of the project. i need the first part by to

i am going to post two documents for the project, one is for the full project and second is for the first part of the project. i need the first part by tomorrow before 4 pm. we are to think of a new product or service, explain how it works. what it will do, how it will be unique. please check the documents attached to understand it more. ask anything if you have question. team project- strategic analysis element is the part i need by tomorrow 4 pm. Individual Project – Product Design Project
You are tasked to manage a new product design and roll-out for an actual company. You will be responsible for
assembly of your product design team, planning of your product design project and development of a House of
Quality as a preliminary deliverable. Since this is to be a realistic project, you must research a product idea
(either a tangible good or service) that a company might bring to market (not one that has already been brought to
market by that company).
• Start by clearly identifying (~2 Pages)
• Your company
• Your proposed product
• The target customer segment/segment group (identifying where the customer is and who the customer
is: geographics, demographics, psychograchics… a detailed market segmentation analysis).
There are, then, three key elements to this project –
• Element 1 – Strategic Analysis (~3 Pages) –
• Develop a SWOT Matrix and assess the competitive environment using at least two tools or methods
learned in this course
• Element 2 – Planning for Product Design
• Identification of the product design team (~2 Pages) – describe who will be assigned to this project
(identify their roles in the company and be sure to describe how your cross functional team will be
• Development of a project plan (a Work Breakdown Structure that is at least 50 lines long and an
accompanying GANTT Chart); this plan will identify key product development tasks and the associated
task durations / dependencies {MS Project, Excel, Other PM Tools; at least 50 thoughtful tasks/lines!)
• Project Risk matrix with a minimum of 4 risks and their descriptions (~1 Pages)
• Element 3 – Developing a Product Design (~2 Pages; MS Excel or Other Tool)
• Identification of Customer Needs/Wants with descriptions (minimum of six)
• Development of a House of Quality with all its Facets – must clearly distinguish between customer
wants, functional product qualities, and technical requirements
Planning for Your Project – Strategic Analysis
Product Design Project – Strategy Element (Due on 30 September)
– Strategic Analysis Component of the Project (~3 Pages) –
1. Overarching or ‘Generic’ Strategies – Describe the competitive
strategy/strategies your firm will pursue (Differentiation, Cost Leadership
and/or Responsiveness) and the focus/ market applicability of these strategies
2. Use two frameworks / tools, AND a SWOT analysis matrix to assess the
competitive environment (three of the following, including SWOT):
a. Strategic Analysis Framework Examples (Including Tools) – Industrial Competition View (Porter’s Five Forces)
– Resource-Based View
– Other Frameworks
b. Strategic Analysis Tools/Techniques
– Core Competencies & Key Success Factors
– Value Chain Analysis
– SWOT Analysis (must be used)
– Balanced Scorecard
– Activity Mapping

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