Franklin Career Institute Strategic Messaging and Communication Response Assume Peoples Plumbing owns a national chain of licensed, local plumbers who fix all residential plumbing issues. Pricing is based on an hourly fee plus parts, but the customer is given a cost estimate after the initial $25 inspection. The company has been successful over the last 30 years by advertising primarily on television and radio. They stress their key message which is their plumbers are qualified, clean, and take care of the problem quickly. Discuss messaging approaches that would be appropriate for the company and any media consideration.
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