Carlsberg Case Analysis Read Case 4. For this case analysis, you will prepare a written analysis of 3 to 5 pages that uses the text and other credible sou
Carlsberg Case Analysis Read Case 4.
For this case analysis, you will prepare a written analysis of 3 to 5 pages that uses the text and other credible sources as appropriate. Your paper should have 1″ margins, be double spaced, and use APA formats for
topic and subtopic headings
citations
references
Your case must minimally address the following issues / questions:
Conduct an industry environment analysis. Is Carlsberg A/S in an attractive industry?
Identify the reasons for Carlsberg A/S mergers and acquisitions (M&As)? What type of the M&A strategy does Carlsberg A/S use?
Describe Carlsberg A/S international corporate-level strategy.
Integrating the results of the analysis, do you think Carlsberg A/S decision to go into the emerging markets is a good decision? Summarize your findings and propose recommendations that could improve Carlsberg A/S market performance in the industry.
Criteria are in pictures I have upload Criteria
Ratings
Pts
Group – Conduct
an industry
environment
analysis
3.0 pts
Exceeds expectations and
successfully identifies the factors
in the industry environment
analysis that have an impact on the
company’s future.
2.0 pts
Analysis includes sufficient
factors in the industry
environment analysis that
have an impact on the
company’s future.
1.0 pts
Analysis excludes some of the
relevant factors in the industry
environment analysis that have
an impact on the company’s
future.
3.0 pts
Group – Identify
the reasons for
Carlsberg A/S
M&As
3.0 pts
Exceeds expectations and reveals
the identification of the reasons
for Carlsberg A/S’ M&As.
2.0 pts
Analysis is a sufficient
identification of the reasons for
Carlsberg A/S’M&As.
profitability.
1.0 pts
Analysis is an insufficient
identification of the reasons
for Carlsberg A/S’ M&As.
3.0 pts
Group – Describe
Carlsberg A/S
international
corporate-level
strategy
3.0 pts
Exceeds expectations and
manipulates available options
to suggest future positioning
for the company.
2.0 pts
Analysis describes Carlsberg A/S’
international corporate-level
strategy and suggests future
positioning for the company.
1.0 pts
Analysis does not
significantly describe
Carlsberg A/S
international corporate-
level strategy.
3.0 pts
Group –
Summarize
findings and
propose
recommendations
that could
improve
Carlsberg A/S
market
performance in
the industry
4.0 pts
Exceeds expectations and
assesses how the company’s
strategy stands up against
industry rivalry and offers
excellent recommendations.
3.0 pts
Review provides a
comprehensive description of
the competitive strategy used by
the company and offers good
recommendations.
1.0 pts
Review does not fully
describe the company’s
competitive strategy and
fails to offer doable
recommendations.
4.0 pts
Group – Grammar,
Writing, APA
Format
2.0 pts
Information is appropriately
sequenced with topical headings.
Language use, grammar, spelling,
and punctuation are at an
appropriate graduate level. Uses
paragraph form with topical
sentences that are supported by
the remainder of the paragraph.
Writing is clear and concise.
Somewhat correct application of
APA format. Up to two to three
errors in citations and references.
1.0 pts
There is some order to the
information with some
heading usage. Presentation
has two to four misspellings or
grammar errors, or two or
three word use errors. Uses
paragraph form but sentences
within the paragraph may not
be related. Somewhat correct
application of APA format.
Four to six errors in citations
and references.
0.0 pts
Limited structure or no
topical headings used.
Presentation has more than
four misspellings or
grammar errors, or more
than four word use errors.
Language use makes it
difficult to understand the
intended meaning. Incorrect
application of APA format.
Several errors in or missing
citations and references.
2.0 pts
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