American Public Univerity Ch 12 Petrocal Inc Accounting Equation Problems Complete the following assignment found at the end of the chapter in the text: C

American Public Univerity Ch 12 Petrocal Inc Accounting Equation Problems Complete the following assignment found at the end of the chapter in the text:

Chapter 12: Problem 35 (See attachment for the details)

This assignment does not have a standard template. Complete the balanced score card in presentation format to present to management your findings and recommendations. The presentation should contain all information required and thoroughly explain and support your reasoning for Parts 1-5. You can use PowerPoint, Word or Excel to present your plan.

Also, embed a video within the presentation or use or screencast-o-matic.

Refer to the Writing Assignment Grading Guidelines in the attachment for assignment requirements in content, organization, writing style, grammar and APA 6.0 format.

The final product will be automatically submitted to Turnitin in. Similarity Index does not exceed 15%.

Refer to the following links for APA guidelines.

APA Style

Purdue:… 12-35 Balanced scorecard. (R. Kaplan, adapted) Petrocal, Inc., refines gasoline and sells it
through its own Petrocal gas stations. On the basis of market research, Petrocal determines that
60% of the overall gasoline market consists of “service-oriented customers,” medium- to highincome individuals who are willing to pay a higher price for gas if the gas stations can provide
excellent customer service, such as a clean facility, a convenience store, friendly employees, a
quick turnaround, the ability to pay by credit card, and high-octane premium gasoline. The
remaining 40% of the overall market are “price shoppers” who look to buy the cheapest gasoline
available. Petrocal’s strategy is to focus on the 60% of service-oriented customers. Petrocal’s
balanced scorecard for 2013 follows. For brevity, the initiatives taken under each objective are
1. Was Petrocal successful in implementing its strategy in 2013? Explain your answer.
2. Would you have included some measure of employee satisfaction and employee training
in the learning-and-growth perspective? Are these objectives critical to Petrocal for
implementing its strategy? Why or why not? Explain briefly.
3. Explain how Petrocal did not achieve its target market share in the total gasoline market
but still exceeded its financial targets. Is “market share of overall gasoline market” the
correct measure of market share? Explain briefly.
4. Is there a cause-and-effect linkage between improvements in the measures in the internalbusiness-process perspective and the measure in the customer perspective? That is, would
you add other measures to the internal-business-process perspective or the customer
perspective? Why or why not? Explain briefly.
5. Do you agree with Petrocal’s decision not to include measures of changes in operating
income from productivity improvements under the financial perspective of the balanced
scorecard? Explain briefly.

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