Southern New Hampshire Submit the Operations Management Section Essay Submit the Operations Management section (Section I) of your project management plan.
Southern New Hampshire Submit the Operations Management Section Essay Submit the Operations Management section (Section I) of your project management plan.Assess the history and trends of operations management, focusing on the business or company from your business plan in the Marketing and Strategy course. Provide rationale for the selection of your business development opportunity. Detail initial estimates of demand based on your forecasts and justify your selection of forecasting methods. Determine site location(s) and provide specific quantitative rationale for your selectionGuidelines for Submission: Your paper should adhere to the following formatting requirements: It should be submitted as an APA-style Microsoft Word (or open source) document, 810 pages (not including title and reference pages), double-spaced, using 12-point Times New Roman font and one-inch margins. There should be a minimum of two references cited in APA format.Attached are the guidelines and rubrics as well as information of my business Plan. MBA 690 Milestone One Guidelines and Rubric
The final project for this course is the creation of a project management plan. In Milestone One, you will submit the operations management section (Section I)
of your project management plan. Assess the history and trends of operations management, focusing on the business or company from your business plan in the
Marketing and Strategy course. Provide rationale for the selection of your business development opportunity. Detail initial estimates of demand based on your
forecasts and justify your selection of forecasting methods. Determine site location(s) and provide specific quantitative rationale for your selection.
Consider the underlying business information needs of the new business and what information requirements will be needed. Outline the management
information structure of the proposed business information system for your new business opportunity as part of the overall proposal based on the feedback
received from Module Two. Consider specific IS concepts in Chapter 12 to outline your proposed system. For example, what elements do you plan to incorporate
into your management information system? What linkages in the information structure are proposed?
Prompt: Assess the history and trends of operations management, focusing on the business or company from your business plan in the Marketing and Strategy
course. Specifically, you should assess the significant forces that have shaped operations management in recent history and answer the following:
?
?
?
?
?
?
How did these forces impact the business operations of your company?
If your company does not yet exist, how do you envision these forces will impact the business operations of your company?
Critique the key obstacles and issues that confronted company management during the evolution of operations management into the modern era. How
did your companys management handle these obstacles? If your company did not exist then, how do you think they would have responded to these
issues?
Assess changes to operations management philosophies and organizational structures in response to the evolving complexity of business operations. In
other words, what has changed and why? Analyze the business operations of your selected company. Consider questions such as these in your response:
o What organizational processes does the company use?
o How do the business operations support the strategic plan, mission, and vision of the company?
o What factors affect productivity and profitability?
Determine the key trends in production, quality, resource, and information management with a focus on the business operations of your company.
Assess the impact of these key trends on the business operations of your selected company and on the business product, service, or other idea in your
business plan.
Note: If, for some reason, you cannot use the company and product, service, or other idea from your business plan, you will need to work with your instructor
to select another company and corresponding business product, service, or idea.
Specifically, the following critical elements must be addressed:
a) Assess the significant forces that have shaped operations management in recent history. How did these forces impact the business operations of
your company? If your company does not yet exist, how do you envision these forces will impact the business operations of your company?
b) Critique the key obstacles and issues that confronted company management during the evolution of operations management into the modern
era. How did your companys management handle these obstacles? If your company did not exist then, how do you think they would have
responded to these issues?
c) Assess changes to operations management philosophies and organizational structures in response to the evolving complexity of business
operations. In other words, what has changed and why?
d) Analyze the business operations of your selected company. Consider questions such as these in your response: What organizational processes
does the company use? How do the business operations support the strategic plan, mission, and vision of the company? What factors affect
productivity and profitability?
e) Determine the key trends in production, quality, resource, and information management with a focus on the business operations of your
company.
f) Assess the impact of these key trends on the business operations of your selected company and on the business product, service, or other idea
in your business plan.
Rubric
Guidelines for Submission: Your paper should adhere to the following formatting requirements: It should be submitted as an APA-style Microsoft Word (or open
source) document, 810 pages (not including title and reference pages), double-spaced, using 12-point Times New Roman font and one-inch margins. There
should be a minimum of two references cited in APA format.
Critical Elements
Significant Forces
Key Obstacles
Changes
Proficient (100%)
Comprehensively assesses the
significant forces that have shaped
operations management in recent
history or will shape it in the future,
focusing on impact on business
operations of selected company
Accurately critiques the key obstacles
or issues that confronted or will
confront company management
during evolution of operations
management into modern era,
focusing on management of selected
company
Comprehensively assesses changes to
operations management and
organizational structures in response
to evolving complexity of business
operations
Needs Improvement (75%)
Assesses the significant forces that
have shaped operations management
in recent history or will shape it in the
future, but response lacks a focus on
impact on selected company or is
cursory or inaccurate
Critiques the key obstacles or issues
that confronted or will confront
company management during
evolution of operations management
into modern era, but response lacks a
focus on management of selected
company, is cursory, or is inaccurate
Assesses changes to operations
management and organizational
structures in response to evolving
complexity of business operations,
but assessment is cursory or
inaccurate
Not Evident (0%)
Does not assess the significant forces
that have shaped operations
management in recent history or will
shape it in the future
Value
15
Does not critique the key obstacles or
issues that confronted company
management during evolution of
operations management into modern
era
15
Does not assess changes to
operations management and
organizational structures in response
to evolving complexity of business
operations
15
Business Operations
Comprehensively analyzes business
operations of selected company
Key Trends
Accurately determines key trends in
production, quality, resource, and
information management, focusing on
business operations of company
Impact
Comprehensively assesses the impact
of identified key trends on business
operations of selected company and
business idea
Articulation of Response
Submission has no major errors
related to citations, grammar, spelling,
syntax, or organization
Analyzes business operations of
selected company, but response is
cursory or inaccurate
Determines key trends in production,
quality, resource, and information
management, but response is not
focused on business operations of
company or has gaps in accuracy or
detail
Assesses the impact of identified key
trends on business operations of
selected company and business idea,
but assessment is cursory or
inaccurate
Submission has major errors related
to citations, grammar, spelling, syntax,
or organization that negatively impact
readability and articulation of main
ideas
Does not analyze business operations
of selected company
15
Does not determine key trends in
production, quality, resource, and
information management
15
Does not assess the impact of
identified key trends on business
operations of selected company and
business idea
15
Submission has critical errors related
to citations, grammar, spelling, syntax,
or organization that prevent
understanding of ideas
10
Total
100%
Running Head: METROPOLITAN TRANSPORTATION AUTHORITY
Metropolitan Transportation Authority
Sandy Camacho
MBA-690
6/18/19
1
METROPOLITAN TRANSPORTATION AUTHORITY
2
Metropolitan Transportation Authority Strategic Management
Metropolitan Transportation Authority provides commuter services to the residents of New
York. More than half the population of New York City depend on commuter services for transport
every day. People going to hospitals, schools, and work use the subway car to travel from their
residences to their different destinations in the city and back. The current subway cars have doors
between them, which have resulted in wastage of space in the cars, and therefore MTA decided to
come up with a plan to fix this problem. The company decided to replace the old subway cars with
what they call the “open gangway cars,” which will be having one door in each car for entrance.
Between different cars, there will be no doors to increase the space inside and consequently ferry
more passengers per trip.
Although MTA will use a lot of resources to implement this project, which may demand
more money from the public, retaining the current level of services is given the highest priority to
ensure that the customers responsiveness is not affected. Most of the passengers have set
schedules in accordance with the services of MTA and to make this is not affected the company
has to set additional resources to look into it. The company is dedicated to integrity and excellence
in offering their services. To ensure that these are made possible, MTA has to reinvest its resources
continuously (Singh, 2015). The company has to ensure that they have employees who are best
suited for the job and keep motivating them to do their best. Employee development, satisfaction,
advancement, and success is to be given priority. The fleets and related facilities should be updated
and maintained regularly for customer and employees safety. Because of stiff competition from
other transport service providers like Uber, MTA has to respond to this by being flexible enough
to cater to the new market needs.
METROPOLITAN TRANSPORTATION AUTHORITY
3
People want services that are reliable, easy to apply, and flexible to suit their needs.
Therefore MTA has to automate their technologies to improve costs effectiveness and efficiency.
Old technologies should be eliminated to pave the way for new technology with improved
customer access to the company information. The company should align communication and
marketing will customers preferences to be customer oriented. Expansion is the way to ensure that
customers can access their services efficiently and at any time (Singh, 2015). If these strategic
policies are embedded in the “open gangway” project, then it can help improve customer
responsiveness in New York City.
Market experiment method is to be used in conducting the initial demand forecast for the
open gangway cars. Before the implementation of the project, it is advisable to conduct a market
analysis to see if the changes will improve the transport services. Prototypes of the open gangway
cars should be used to do the market experiment to establish if their intended purpose is yielding
any solution. The idea of the open gangway cars is just simple because by sealing the spaces
between the cars will lead to an increase in space and allow more movement in the cars. More
space means more passengers, and it is speculated that the project will help improve the capacity
of passengers with 8 to 10 percent. Due to the few from the customers concerning the ability of
the open gangway cars to handle curves is an issue that needs an experiment (Field, 2018). The
experiment will provide MTA with views and experiences of customers regarding the open
gangway cars, and this can be used to predict the future demand of the cars. Although, the company
may think that the open gangway cars will be better than the current ones experiments are needed.
Especially pilot runs should be implemented to get the customers experiences with the new cars
and the old. The market is based on uncertainty, and doing a market forecast is essential to avoid
investing in failure.
METROPOLITAN TRANSPORTATION AUTHORITY
4
Flexibility especially regarding time in a critical aspect and for sure if the open gangway
cars can save customer’s time, then it can more probably raise demand in the future. A solution to
the problem of congestion during the rush hours can help raise demand and thus is an important
area to experiment on while forecasting for future demand (Field, 2018). Market experimentation
method is the best technique to use in the open gangway project because it will help in drawing a
conclusion from various factors that influence it. The technique can focus on extraneous variables
that are related to the project. It will enhance confidence while reporting the outcome because
manipulation of the interdependence between the dependent and independent variables are well
evaluated, and any deviation monitored. The technique is straightforward, efficient, and basic as
it can be applied in a variety of disciplines in the project. It is a technique that can also be done
over and over, and thus it can be used on the open gangway project severally while improving on
areas that need improvement.
METROPOLITAN TRANSPORTATION AUTHORITY
5
References
Field, B., (2018). Forecasting techniques for urban and regional planning. Routledge.
Metropolitan Transportation Authority (n.d.) Retrieved from http://www.mta.info/
Singh, R. K., (2015). Modeling of critical factors for responsiveness in the supply chain. Journal
of Manufacturing Technology Management, 26(6), 868-888.
Running Head: MTA OPEN GANGWAY CARS
Metropolitan Transportation Authority Open Gangway Cars Field Analysis
Sandy Camacho
MBA 690
Southern New Hampshire
6/9/19
1
MTA OPEN GANGWAY CARS
2
Metropolitan Transportation Authority Open Gangway Cars Field Analysis
Metropolitan Transportation Authority (MTA) idea of improving the public transport
services strategize on introducing new generation subway cars. New York is a city with a large
population, and about 55 percent of the city population choose public transport over private
transport because it is cheaper. The cost of living in the city is high, and therefore, it means an
opportunity to save a dollar is critical. This means that the project of bringing new generation
subway cars will have an impact on a large population living in the city. MTA is aiming at
bringing in open subway cars that will, in effect, increase the number of people ferried at a go.
One of the factors that lead MTA to come up with this strategy is the congestion of people in
cars and at the stations (Fricke & Gualini, 2018). Therefore there is a high demand for the
introduction of more spacious vehicles. According to a study done by the University of
Michigan, it was proved that most residents of New York do not own a car, and thus, they use
public transport.
The open subway cars allow freedom of movement and more space because there are few
doors on the vehicle. The new generation subway cars also help to unify people because it
satisfies the demand of people of all the categories. The project meets the needs of all type of
customers. Consumer behavior is a critical factor that is important in marketing such that the
service or product provider has to analyze the behavior of the consumer. A customer may
demand something and have the will to buy but lack the purchasing power (Fricke & Gualini,
2018). MTA has looked into the purchasing power of the consumers by charging low prices that
all people can afford. Therefore the open subway cars bring a lot of beneficial things by saving
not only their time but also their finances.
MTA OPEN GANGWAY CARS
3
Despite MTA aiming at the implementation of the open subway car project, some
obstacles come in their way. According to MTA, One of the threats that the organization suffers
from is their weak emphasis on safety of workers and passengers. This can affect the passenger
and employee turnover if it if not put into considerations. Necessary measures regarding safety
issues should be put in place to curb this obstacle. Another threat that is facing MTA is the appbased transport services that have been introduced by taxi companies such as Uber and Lyft.
Most of the public commuter services choose the app-based transport services, which is
convenient and at the same time less costly. Riders can take a taxi and share the cost significantly
while they reduce the cost.
MTA should take this as an opportunity and ensure that the open subway cars are
convenient at all-time even during weekends when the demand for transport is at peak. There are
a lot of competitors in the MTA industry, and the organization has identified ethics as an
opportunity to improve their competitive advantage. The brand of the organization plays a
significant role in attracting customers. Therefore to emphasize ethics, the company set up
customer service services at all the stations to ensure that customers are served well at all times.
Both the obstacles and opportunities play a significant role and have to be considered (SNHU,
2018).
MTA being a public corporation it acts on the common good of people, and thus it has a
qualified management team suited for the work. The organizations labor asset is one of the best
it has that ensure that the necessary changes in the service are effected. The project was
identified by the management, which observed that the passengers were suffering, and something
had to be done (Fricke & Gualini, 2018). The staff is competent and qualified and firmly believes
that the open subway project will be a success. Availability of resources gathered from the
MTA OPEN GANGWAY CARS
4
charges collected from the passengers is an enabling environment that helps MTA to implement
the plan. That gives MTA an advantage because no competitor can duplicate their strategy.
Added benefits like ports to charge mobile phones and the availability of WI-FI are also enabling
factors. There is, however, an inhibiting factor that is keeping the price fixed (Fricke & Gualini,
2018. This is a difficult decision because the cost of the new service is higher than the old one. It
is a tough decision but to ensure the costs are catered for without increasing the price MTA have
to ferry more people per day, which is made possible by the open gangway cars.
MTA OPEN GANGWAY CARS
5
References
Cheddar. (2019, May 07). Could This Subway Car Save NYC Transit? – Cheddar Explains.
Retrieved from https://www.youtube.com/watch?v=6sImpkYwSLM
Fricke, C., & Gualini, E., (2018). Metropolitan regions as contested spaces: The discursive
construction of metropolitan space in comparative perspective. Territory, Politics,
Governance, 6(2), 199-221.
Metropolitan Transportation Authority (n.d.) Retrieved from http://www.mta.info/
Technology, SNHU. C. (2018, September 12). MBA-690 Force Field Analysis (CC). Retrieved
from https://www.youtube.com/watch?v=RTYilMBm-_c
Purchase answer to see full
attachment
