MKT571 University of Phoenix Traditional and New Media Option Paper **THIS IS A GROUP PROJECT** **I AM ONLY RESPONSIBLE FOR THE PORTION THAT IS AT THE BOT

MKT571 University of Phoenix Traditional and New Media Option Paper **THIS IS A GROUP PROJECT**

**I AM ONLY RESPONSIBLE FOR THE PORTION THAT IS AT THE BOTTOM FOLLOWING THE INSTRUCTIONS WITH ASTERISKS**

**I HAVE ALSO ATTACHED THE POWERPOINT SO YOU CAN SEE THE FLOW OF THE CONTENT

Purpose of Assignment

The purpose of this assignment is to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome. It provides the Learning Team the opportunity to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome.

Assignment Steps

Create a Microsoft® PowerPoint® presentation, Prezi, or Vimeo video, etc. which illustrates one traditional media option (print, TV, radio, billboard, etc.) and one new (social media) media option for your brand and brand strategy. The presentation should be a minimum of 7-10 slides or, if Prezi or Vimeo video, an 8-minute minimum.

Note: Prezi presentations cannot be uploaded to the classroom. Please provide your instructor with the link to the presentation on the web. Prezi will provide you with a URL link to the presentation.

Discuss in a minimum 700 words the differences between the traditional media option and the new media option in terms of audience, reach, channel and content. A table of differences may be used to concisely illustrate the differences but you must include a discussion of insights/concerns/issues between the media options.

Note: Charts/graphs/tables in your Microsoft® Word write-up do not count towards the word count.

Format your assignment according to APA guidelines.

**differences between the traditional media option channel and and the new media option in terms of , channel and content

**I’d say 100 words of notes per slide is fair MEDIA OPTIONS
Sergio Farias, Rosette Gray, Veronica Henderson, Jason Staples, Yakita Turner
MKT 571
June 10, 2019
Prof. Ismael Hau-rosa
Table of Content
? Company introduction
? Segmentation, Marketing, and Brand identity
? Defining Traditional media
? Defining New media
? Benefits of New vs Traditional media
? Conclusion
? References
? Students discussed the differences between the traditional media option and the
new media option in terms of audience, reach, channel and content. A table of
differences may be used to concisely illustrate the differences but they must include
a discussion of insights/concerns/issues between the media options.
References
? Kotler, P. T. & Keller, K. L. (2016). Marketing management (15th ed.). Upper Saddle
River, NJ: Pearson/Prentice Hall.

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