Travel Agency Tourism Industry Traditional Business Plan Assignment Business plan for a profit company making mone Business Communication and Report Writin

Travel Agency Tourism Industry Traditional Business Plan Assignment Business plan for a profit company making mone Business Communication and Report Writing
Formal Report Guidelines
Possible Points
Earned Points
2.5
Title Fly
Includes a concise title only
There are no page numbers
on the prefatory parts
2.5
Title Page
Includes title of the report,
Prepared for (receiver’s name) and title
Prepared by (your name) and title
Company Name
Date of Submission
Format
5
Letter of Authorization
Written by the person who asked
you to write the report. Must have
three paragraphs:
1. Introduction – describe the problem.
2. Body – Request the research and indicate
areas of research.
3. Close-Goodwill and provide due date.
5
Letter of Transmittal
Letter of goodwill. Introduces report
and can include scope, methods and
report highlights. Must have an introduction,
body, and conclusion.
5
Table of Contents
List all headings and
subheadings to include page numbers
List of Visuals/Illustrations
(included w/table of contents)
Minimum of two required. Include
with table of contents.
5
Executive Summary
Report in short form, synopsis,
mini version of your report.
Business Communication and Report Writing
Formal Report Guidelines
Page 2
10
Introduction (page 423)
Page 1 starts here
Include all that apply: authorization,
problem/purpose, scope, background,
sources, methods, definitions and
limitations
50
Report Body (6-8 single spaced pages)
Single space and double space
between paragraphs/topics
Present relevant information and facts.
Write from your outline.
10
Recommendations/Conclusion
and/or Close
Reveal the results of your research
and your recommendations. Summarize
key points.
5
Bibliography
Document in APA format;
Must have at least 5. Include in
table of contents.
Appendixes (optional)
Information that indirectly supports
your research.
TOTAL POSSIBLE POINTS
100
Formal Report Instructions
Prepare a formal report must include the 11 required sections. Appendixes are optional.
Several options are a:
Business Plan for a for profit company,
Business Plan for a non-profit
A comparison of positions in a career field (HR positions, Public Accountant vs
Private Accountants, Marketing vs Advertising positions)
Marketing plan for a product or service.
Follow the Formal Report Guidelines for required components of the report.
Must have at least 5 sources for your Bibliography (Reference page)
From https://www.sba.gov/business-guide/plan-your-business/write-your-
business-plan
Traditional business plan format
You might prefer a traditional business plan format if you’re very detail
oriented, want a comprehensive plan, or plan to request financing from
traditional sources.
When you write your business plan, you don’t have to stick to the exact
business plan outline. Instead, use the sections that make the most sense
for your business and your needs. Traditional business plans use some
combination of these nine sections.
Executive summary
Briefly tell your reader what your company is and why it will be successful.
Include your mission statement, your product or service, and basic
information about your company’s leadership team, employees, and
location. You should also include financial information and high-level growth
plans if you plan to ask for financing.
Company description
Use your company description to provide detailed information about your
company. Go into detail about the problems your business solves. Be
specific, and list out the consumers, organization, or businesses your
company plans to serve.
Explain the competitive advantages that will make your business a success.
Are there experts on your team? Have you found the perfect location for
your store? Your company description is the place to boast about your
strengths.
Service or product line
Describe what you sell or what service you offer. Explain how it benefits
your customers and what the product lifecycle looks like. Share your plans
for intellectual property, like copyright or patent filings. If you’re
doing research and development for your service or product, explain it in
detail.
Market analysis
You’ll need a good understanding of your industry outlook and target
market. Competitive research will show you what other businesses are
doing and what their strengths are. In your market research, look for trends
and themes. What do successful competitors do? Why does it work? Can
you do it better? Now’s the time to answer these questions.
Organization and management
Tell your reader how your company will be structured and who will run it.
Describe the legal structure of your business. State whether you have or
intend to incorporate your business as a C or an S corporation, form a
general or limited partnership, or if you’re a sole proprietor or LLC.
Use an organizational chart to lay out who’s in charge of what in your
company. Show how each person’s unique experience will contribute to the
success of your venture. Consider including resumes and CVs of key
members of your team.
Marketing and sales
There’s no single way to approach a marketing strategy. Your strategy
should evolve and change to fit your unique needs.
Your goal in this section is to describe how you’ll attract and retain
customers. You’ll also describe how a sale will actually happen. You’ll refer
to this section later when you make financial projections, so make sure to
thoroughly describe your complete marketing and sales strategies.
Funding request
If you’re asking for funding, this is where you’ll outline your funding
requirements. Your goal is to clearly explain how much funding you’ll need
over the next five years and what you’ll use it for.
Specify whether you want debt or equity, the terms you’d like applied, and
the length of time your request will cover. Give a detailed description of how
you’ll use your funds. Specify if you need funds to buy equipment or
materials, pay salaries, or cover specific bills until revenue increases.
Always include a description of your future strategic financial plans, like
paying off debt or selling your business.

Purchase answer to see full
attachment