Pizza Competitive Analysis Plan Assignment PIZZA research plan
5 page and half
Executive summary((half page
Competitive Analysis most three competitive one of the is pizza hut ((one page
(One page or two)Industry/Market Trends 3 market industry
(Two Pages) Environment Analysis Internal & External
Address 3 key internal environmental factors such as economic, organization cultural, organizations financial performance, technical, operational, supplier, and human capital
Address 3 key external environmental factors that impact marketers: economic (economic health indicators, economic development, business cycle), technological, political, legal, regulatory, sociol cultural (values, norms, language) environments
3.4 SWOT Analysis ((one page
Based on your Competitive, Industry, and Environmental Analysis, address your strengths, weaknesses, opportunities, threats vs. competitors. Use both a chart format AND describe key highlights.
Set Marketing Objectives & Implement the Marketing Plan
Marketing Objectives w/SMART Criteria ABOUT 2 PAGES
Develop specific marketing objectives
Objectives should be direct outgrowth of the mission statement; taking into account internal and external environmental factors and SWOT analysis.
Meet the SMART criteria (Specific, measurable, achievable, relevant, and timely).
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