MT460 Unit 5 Starbucks Strategic Business Decisions and Leadership Presentation Please use the attached rubric as a checklist. My professor is extremely picky!
NOTE: There is no list from the professor. He said we can choose any companies from any industry that we wish.
Strategy is often a complex puzzle that requires both leadership and management oriented decision-making, critical thinking and problem-solving abilities. Strategic thinking, in general, requires the understanding of intricate design structures and networks within an organization. Choosing the appropriate strategic approach can be a daunting task, requiring business acumen and professional competencies that leaders and managers possess, such as professional communication (verbal, written, body language), planning, organization, analysis, reasoning skills, persistence, time management, perseverance, and much more. To meet the challenges in this Assignment, you must be ready to use a combination of such professional competencies and business acumen to formulate strategic business decisions from a leadership, management and organizational design perspective. Essentially, you are analyzing a business to construct a business case.
To complete this Assignment, you will choose two companies from the list that operate within one of the industry. You will assume the role of Chief Operating Officer (CEO) for one of your chosen companies, and the other company will be a major competitor. In a narrated PowerPoint presentation, your goal is to make strategic decisions from a management, leadership, and organizational design perspective by meeting the following criteria:
Identify two companies that operate within the same industry from the list of industries and companies that your Professor has provided. You will assume the role of CEO for one of your chosen companies, and the other company will be a competitor that operates in the same industry with similar products. As the CEO, you will make strategic decisions from a leadership or a management perspective. Your audience is the executive management team of your organization.
As the CEO, provide a thorough synopsis of your chosen company by introducing the brand, industry, products, target market, etc. Be sure to use leadership abilities to inspire your audience through your communication of this information.
From a management perspective, provide a high-level synopsis of the organizational design of your chosen company.
From a management perspective, provide a thorough environmental analysis on the state of your chosen industry and your companys market position within the industry.
From a management perspective, analyze the financial condition of your chosen company.
From a management perspective, conduct a thorough analysis on your competitor to explain its market position and competitive advantages within your chosen industry.
Using strategic decision-making abilities, decide on which of the five generic strategies your company employs, and why this strategy works better than others for your company.
From a leadership perspective, explain how your chosen generic strategy positions your company within the market by building competitive advantages against your chosen competitor company.
From a management perspective, provide reasoning on the potential for your company to achieve competitive advantage in the market based on lower costs. If your company is not positioned as a low cost leader, explain why not. If it is positioned as a low cost leader, explain why it leads to sustainable competitive advantage.
From a management perspective, provide reasoning on the potential for your company to achieve competitive advantage in the market based on differentiating the companys products from the offerings of rivals. If your company is not positioned as a differentiator, explain why not. If it is positioned as a differentiator, explain why it leads to sustainable competitive advantage.
From a management perspective, provide reasoning on the potential for your company to achieve competitive advantage in the market based on being a best-cost provider. If your company is not positioned as a best-cost provider, explain why not. If it is positioned as a best-cost provider, explain why it leads to sustainable competitive advantage.
From a management perspective, formulate and explain your companys offensive or defensive strategy to improve its market position in the next year.
From a leadership perspective, design a plan to position your chosen company to be a first mover, a fast follower, or a late mover to ensure competitive advantage.
From a management perspective, compare and contrast the advantages and disadvantages of extending your companys scope of operations via vertical integration.
From a management perspective, determine the conditions that favor outsourcing certain value chain activities to outside parties for your company.
Use a minimum of three peer-reviewed research resources (including your textbook) to substantiate your thoughts, opinions, ideas, etc.
Use as many concepts from Chapters 5 and 6 of your textbook to complete this Assignment as possible. You are the professional and will need to determine how many slides and how long the presentation should be to meet the requirements of this Assignment. You are capable of making such decisions at this level of your degree program. Take the initiative to be the problem solver and strategic decision-maker. Each slide should have a verbal narration and notes. Your slides should be professionally designed.
Textbook: Title: Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases Edition: 21st (2018) Author: Thompson Publisher: McGraw-Hill Book ISBN: 9781259732782 Ebook ISBN: 9781259899683 MT460: Unit 5 Assignment
Unit 5 Assignment Grading Rubric
Assignment Criteria
Points
Possible
Identified two companies that operate within the same industry
from list of industries and companies provided.
2
Provided a thorough synopsis of chosen company by
introducing the brand, industry, products, target market, etc.
2
From a management perspective provided a high-level
synopsis of the organizational design of chosen company.
2
From a management perspective provided a thorough
environmental analysis on the state of chosen industry and
companys market position within the industry.
5
From a management perspective, analyzed the financial
condition of chosen company.
5
From a management perspective, conducted a thorough
analysis on competitor to explain its market position and
competitive advantages within chosen industry.
5
Using strategic decision-making abilities, decided on which of
the five generic strategies company employs, and why this
strategy works better than others for chosen company.
5
From a leadership perspective, explained how chosen generic
strategy positions chosen company within the market by
building competitive advantages against competitor company.
5
From a management perspective, provided reasoning on the
potential for chosen company to achieve competitive
advantage in the market based on lower costs. If company is
not positioned as a low-cost leader, explained why not. If it is
positioned as a low-cost leader, explained why it leads to
sustainable competitive advantage.
5
From a management perspective, provided reasoning on the
potential for chosen company to achieve competitive
advantage in the market based on differentiating the
companys products from the offerings of rivals. If company is
not positioned as a differentiator, explain why not. If it is
positioned as a differentiator, explain why it leads to
sustainable competitive advantage.
5
From a management perspective, provided reasoning on the
potential for company to achieve competitive advantage in the
market based on being a best-cost provider. If company is not
positioned as a best-cost provider, explain why not. If it is
positioned as a best-cost provider, explain why it leads to
sustainable competitive advantage.
5
Possible
Earned
Comments
Unit 5 Assignment Grading Rubric
From a management perspective, formulated and explained
chosen companies offensive or defensive strategy to improve
its market position in the next year.
5
From a leadership perspective, designed a plan to position
chosen company to be a first mover, a fast follower, or a late
mover to ensure competitive advantage.
2
From a management perspective, compared and contrasted
the advantages and disadvantages of extending companys
scope of operations via vertical integration.
3
From a management perspective, determined the conditions
that favor outsourcing certain value chain activities to outside
parties for chosen company.
2
Used a minimum of three peer-reviewed research resources
(including your textbook) to substantiate thoughts, opinions,
ideas, etc.
Verbal Presentation
3
Speaks loudly enough to be heard; varying voice pitch and
volume to ensure class interest and attention.
Pronounces words correctly and enunciates clearly.
5
Compliance / Clarity / Organization (50%)
You are expected to meet the following requirements with
ease in a 400-level course. Penalties will be calculated as a
percentage up to 50% of the grade and will apply if the
following criteria are not met.
Properly addressed audience as the executive management
team of chosen organization.
Used leadership abilities to inspire audience through
communication of required information.
Slide presentation is professionally designed with theme
4
–
Slides are labeled with appropriate headings
–
Slide presentation is professionally designed with diagrams,
images, charts, and bullet points. No long sentences or
paragraphs.
Provided unique perspective using no more than one direct
quote from research resources. Effectively synthesized
research by paraphrasing.
Applied proper APA style referencing format.
–
No spelling and grammatical mistakes.
Appropriate language.
Professional use of abbreviations and acronyms.
–
–
Unit 5 Assignment Grading Rubric
Late Penalty (-20%)
Total
70
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