BUS475 Phoenix Hoosier Media Implementation & Communication Plan Case Study Consider the following information relative to your consulting engagement for H

BUS475 Phoenix Hoosier Media Implementation & Communication Plan Case Study Consider the following information relative to your consulting engagement for Hoosier Media, Inc.

Marketing

Currently Hoosier Media utilizes traditional media vehicles for marketing. This includes print advertising to solicit new and renewal newspaper subscriptions. Other marketing tactics currently used include regional television and radio advertising spots. Management has expressed interest in expanding its marketing reach through social media and mobile app technology but is unsure how to move forward in those areas.

Information technology

Hoosier Media’s newsroom is in dire need of technological updates. All workstations currently have desktop computers; however, many employees have been requesting the ability to work from home as well as have access to company networks while on the road for business. Many of the younger employees would like to have access to iPads and would like to replace their desktop computer with lightweight laptop computers.

For the next phase of your consulting engagement, address the following in a 700- to 1,050-word paper:

Propose marketing and information technology implementation tactics for Hoosier Media, Inc.

The paper should also reflect on how the company should communicate its strategic plan to key stakeholders by:

Identifying the information that should be communicated.
Defining the audience that should receive the communication.
Identifying the channel(s) of communication.

Format your paper consistent with APA guidelines. Introductions, conclusions, and APA headings are required in all written assignments in this course. Cite any resource material used in completion of the paper. The introduction shall briefly, and clearly, convey the purpose of the paper. I highly recommend reviewing the Writing Guides for 400-level papers.Papers found to be plagiarized will receive an automatic zero and an academic violation report will be filed. Make sure to use in-text citations and reference any and all resource material. Rubric
1 BUS/475: Implementation and Communication Plan Case Study1001Propose marketing and information
technology implementation tactics for your client, Hoosier Media, Inc. (22.5%)
Does Not Meet Expectations
The paper did not include a
proposal of marketing and
information technology
implementation tactics.
Approaches
Expectations
The paper vaguely
or minimally included
proposals for
marketing and
information
technology
implementation
tactics. For example,
marketing tactics
were proposed but
not information
technology (or vice
versa).
Meets Expectations
Exceeds Expectations
Marketing and
information technology
implementation tactics
were proposed. The
tactics do not make
sense in light of the
mission/vision, or the
paper did not meet the
word count requirement.
The paper includes marketing and
information technology
implementation tactics. The tactics
make sense in light of the
organization’s mission/vision. The
paper is 700 to 1,000 words
2 The communication plan identifies the information that should be communicated. (22.5%)
Does Not Meet
Expectations
Approaches
Expectations
The paper does not identify
the information that should
be communicated.
The communication plan
minimally identifies the
information that should be
communicated. More
information is needed for
key stakeholders to
evaluate the plan’s
effectiveness.
Meets Expectations
Exceeds Expectations
The communication plan
adequately identifies the
information that should
be communicated. Some
items are insignificant in
light of the organization’s
mission/vision.
The communication plan
appropriately articulates the
information that should be
communicated.
3 The communication plan defines the audience that should receive the communication. (22.5%)
Does Not Meet
Expectations
Approaches
Expectations
The paper does not define
the audience that should
receive the communication.
The communication plan
minimally defines the
audience that should
receive the
communication; some
important stakeholders
were omitted.
Meets Expectations
Exceeds Expectations
The communication plan
adequately defines the
audience that should
receive the
communication. Some
stakeholders listed do
not make sense in light
of the organization’s
mission/vision.
The communication plan
appropriately defined the audience
that should receive the
communication.
4 The communication plan identifies the channels of communication. (22.5%)
Does Not Meet
Expectations
Approaches
Expectations
The paper does not identify
the channels
communication.
The communication plan
minimally defines the
channels of
communication; some
important channels were
omitted.
Meets Expectations
Exceeds Expectations
The communication plan
adequately defines the
channels of
communication. Some
channels do not make
sense in light of the
organization’s marketing
plan.
The communication plan
appropriately defined the channels
of communication.
5 Mechanics (10%)
Does Not Meet
Expectations
Approaches
Expectations
Assignment is organized in a
logical or coherent manner
but not both. Multiple errors
in grammar and spelling.
Assignment is generally
organized in a logical and
coherent manner. Several
errors in grammar and
spelling.
Meets Expectations
Exceeds Expectations
Assignment is generally
organized in a logical and
coherent manner. Few
errors in grammar and
spelling.
Assignment is fully organized in a
logical and coherent manner. Little to
no errors in grammar and spelling.

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