Using Social Media to Promote the Brand In a short (3-4 written pages) formal, written report, assess the company’s use of social media to: Increase brand

Using Social Media to Promote the Brand In a short (3-4 written pages) formal, written report, assess the company’s use of social media to:

Increase brand awareness
Drive traffic to their website/business
Personalize customer service
Create excitement for events
Promote product/service launches
Build a community of customers who, by virtue of membership, endorse your products/services
Test market ideas
Open up new markets
Complement other marketing efforts/ support other businesses or community events
Effectively create a cohesive “brand” for the business Your team has been hired as the consultant firm to conduct an analysis of a company’s online
presence and offer recommendations on how the company can improve its online identity.
The project is to choose a local independent company and determine the effectiveness of its
online communication practices. You will analyse its use of social media to create a “brand” or
lifestyle to sell its product. You will then offer recommendations based on your analysis.
Written Report
In a short (3-4 written pages) formal, written report, assess the company’s use of social media to:
• Increase brand awareness
• Drive traffic to their website/business
• Personalize customer service
• Create excitement for events
• Promote product/service launches
• Build a community of customers who, by virtue of membership, endorse your
products/services
• Test market ideas
• Open up new markets
• Complement other marketing efforts/ support other businesses or community events
• Effectively create a cohesive “brand” for the business
Your group will determine the most effective organization of your report. However, your written
report must include:
• A cover page
• Table of contents
• An overview of the company
• A comprehensive audience assessment
• Accurate description of how social media is currently being used by the company
• Appropriate suggestions for improvement and rational for your suggestions
Oral Presentation
You will be sharing your findings via a formal presentation (between 5-10 minutes). For this
presentation, your group will propose your improvements to the company (the class) to persuade
your audience to adopt your recommendations. All group members must contribute to the
presentation in some way (not necessarily by speaking).
Peer Assessment
Will be completed via a “quiz” on Moodle. You must assess your peers in order to receive a
grade for the participation portion of this assignment.

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