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GEA2000: World Regional Geography Writing Assignment 1: Pop Music and American Culture
Diffusion occurs when ideas and beliefs spread from a cultural hearth to other areas via some process of adoption. For this course, we will concentrate on four types of diffusion: relocation, hierarchical, contagious, and stimulus diffusion. For this assignment you are going to use Spotify Global Charts to analyze the Top 50 lists in 10 countries to identify characteristics of music, hearths, and types of diffusion. You will be responsible for completing the chart and answering the questions. Your submission will be digital and it will have to be a file from Microsoft Word, or PDF. Any other file type will receive a 0. Please submit your document as “Lastnamehuman1”.
Data Collection
First, let’s collect some data to analyze. If you are not familiar with Spotify, it is music-streaming software designed to customize the experience of music to your habits. The company buys licensing options from artists, so users can stream music from the artists. In turn, this not only allows artists, or whomever holds the rights to the song, to make small profits from songs (between $0.006 to $0.0084 per play). For example, on December 24, 2018, “All I want for Christmas is You”, by Mariah Carey broke the record for number of plays in a single day with almost 11 million plays for a grand total of about $92,000. For many artists, the exposure of being featured on “Discover Weekly”—a customized playlist that is presented every Monday based on recently played music—is a great opportunity to expand their potential market. Not only this, but Spotify is a valuable source of information on music trends.
To begin, open Spotify and go to Browse, then click on Charts.
In charts, go to Top 50 by Country.
The countries you will need to find are: USA, Mexico, Brazil, UK, Germany, South Africa, India, Japan, Indonesia, and Australia. Don’t panic at the number of songs in these lists, because you only need to look at the singers of the top 10 in each list and identify where they are born. When a song has more than one artist, you will record the birthplace of the first artist and none of the other artists on the song. We are making this decision, because we will assume there was some legal arrangement that listed that artist first which makes them the most important artist in the collaboration. Do this for each country and keep track of the number of countries in the table below.
The above photo is a screenshot taken on June 8, 2020, when ROCKSTAR was the most played song by American Spotify users. The song is a collaboration between DaBaby and Roddy Ricch, but we want to make a single entry in the table, so we will look at the birthplace of DaBaby and record that. He was born in the US, so he would be counted as an American artist. Moving on to the other artists in the top 10 on this list, we see that StaySolidRocky, Lil Mosey, THE SCOTTS, Roddy Ricch, Lady Gaga, Megan Thee Stallion, and Jack Harlow are all Americans, while The Weeknd and Drake are Canadian. In our table, we would have 8 artists in the American column, 2 artists in the Canadian column and 0 artists in any other column that we need to add. Below is an example of how that would be entered.
| Countries | Canada | Germany | USA |
| USA List | 2 | 0 | 8 |
As you move through the lists, you will need to adjust the number of columns for countries of birth on the x-axis of Figure 1. This means that not every country list will have entries for country of birth, so put a 0 in that cell (see Germany in the above example). When you have looked at the birth place of every artist, then calculate the totals for each axis.
Figure 1. Diffusion of Music Around the World
| Country of Top 50 List ↓ | Country of birth → | Total | ||||||||
| USA | 10 | |||||||||
| Mexico | 10 | |||||||||
| Brazil | 10 | |||||||||
| Germany | 10 | |||||||||
| UK | 10 | |||||||||
| South Africa | 10 | |||||||||
| India | 10 | |||||||||
| Japan | 10 | |||||||||
| Indonesia | 10 | |||||||||
| Australia | 10 | |||||||||
| Total | 100 | |||||||||
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