Analysing the influence of social platforms in consumer decision making process

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• LITERATURE REVIEW……………………………………………………
  • Introduction
  • ‘Social media’
    • Australian statistics on usage of social media
    • History of social media
    • Development of Social Media
    • Use of Social Media in Australia
  • Online consumer
    • Behaviour type
    • Demographic behaviour of consumers (gender, age, profession)
  • Influence of Social Media on consumers’ decision-making process
    • Impact of social media in a business
    • Impact of Social media in Elections.
    • Impact of Social media in food Industry.
    • Impact of Social media in sports industry
    • Impact of Social media in the Film industry.
    • How the reviews on social media affects the business
  • Covid-19 impact on social media