Purpose of Assignment To develop effective relationshipmarke.
Purpose of Assignment To develop effective relationshipmarketing, a company must first understand its targeted consumers buying influences and behaviors. This week s assignment is the firstpart of the development of a marketing plan. It provides the foundationof the marketing plan and introduces the student to a variety ofdiagrammatic tools for understanding a business. Assignment Steps To develop effective relationship marketing, a company must firstunderstand its targeted consumers buying influences and behaviors. InWeek 2, create the Research section of your plan. Create the research section of your marketing plan in minimum of 700 words.Include at least 3 elements of the Research List of Topics (see list below):Research List of Topics:Primary ResearchSecondary ResearchConsumer AnalysisCustomer ProfileContinuous Consumer Monitoring & ResearchEnvironmental ScanningIdentify Market, Economic, Technological, Regulatory, Legal, Social, and Ecological ForcesCurrent OpportunitiesPotential Future OpportunitiesCurrent ThreatsPotential Future ThreatDiagrams are not required but can be used to provide clarity andconciseness. Diagrams (and subsequent discussion) can include SWOT(emphasizes internal market Strengths, Weakness, Opportunities,Threats) TOWS (emphasizes the external market Threats, Opportunities,Weakness, Strength), PEST (Political, Economical, Social,Technological), SOAR (Strengths, Opportunities, Aspirations, Results),and/or STEEP (Social, Technological, Environmental, Economical,Political). All diagram(s) should be in APA format and must include asubsequent discussion of the diagram(s) providing insight and clarity.Develop the first two parts of the Target Marketsection, which includes an overview of the demographics (age, income,family members, and birthdays) and psychographics (activities,interests, and opinions) analysis. This is not a detailed analysis butan overview (basic trends and insights from the data that is presentedin annual reports and other SEC type filings).Explain the insights you have gained from yourinspection and analysis of the demographic and psychographic informationyou have found. This assignment will be incorporated into your overall marketing plan for Week 6.Cite a minimum of three peer-reviewed references.Format your assignment consistent with APA guidelines.
Purpose of Assignment To develop effective relationshipmarke
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