Assignment
Question(s):
Read
carefully case No 8
from your textbook
(entitled ‘iRobot:
Finding the Right Market Mix?)
and answer the
following questions: (1
mark each question)
Draw the SWOT matrix of the iRobot company.
What is the competitive strategy used by iRobot
company?
Use the five forces of the M. Porter matrix to describe
the robot-based product industry.
Describe the different functional strategies of the
iRobot company.
Describe the relationship of iRobot with its primary
stakeholders.
Describe the core competency and the outsourcing
strategy of iRobot.
What kind of strategic alliance is used by iRobot? Why
does iRobot choose it?
What are the main challenges that iRobot faces?
Assess the competitive advantage of iRobot on its
market.
Recommend solutions for iRobot to improve its
competitive advantage.
Notes:
Kindly
be accurate and brief when answering the questions.
You
are required to use the terminology used in your course.
Copy/pasting
the phrases from the text is not acceptable. You must use your own
words.
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