Before writing your discussion post, read the Assignment 1 Instructions.
Write your discussion post by responding to the prompts below:
Choose the company or organization for your marketing campaign
You may select the company you currently work for (recommended), a company you used to work for, a non-profit organization, or a Fortune 500 company
Indicate your idea for a product or service that will be the focus of your marketing campaign
Briefly describe your product or service in basic terms:
What is the core problem that the product or service solves?
What are 2 or 3 key features of the product or service?
How does the product or service you chose align with the story and brand of the overall company?
What challenges or risks could you face in a campaign to promote this product or service?
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