I’m trying to study for my English course and I need some help to understand this question.
hello there, I have 4 comments from discussion board from my classmates that needs a reply. below, you’ll see the Discussions so you can give me a respond.
1. This ad appeals to ethos, pathos, and logos with the dominant appeal being pathos. The ad opened showing outside then inside working class houses. Then showed a variety of young faces that were watching some of Trump’s speeches and interviews. He is talking about subjects most would consider to be inappropriate for children this young such as murder, drugs, and vulger language. He is also shown talking down on Mexico while what appears to be a young Mexican american girl is watching. Trump’s character is being attacked appealing to ethos and the sadness of the music and young children witnessing this appeals to pathos. The ad ends with Hillary stating Trump would bring shame to the future generations, using logos to place herself as the only logical candidate to vote for.
Visual rhetoric is used by zooming in on the sadness in the eyes of the children as well as the youth in their faces, some of them as young as toddlers. The rooms they are sitting in watching the televisions are dark. Then at the end of the ad when Hillary speaks the screen is light and bright, portraying her as a light of hope for the future of the country. The children watching her are in well lit rooms as well. The ad ends with a crowd of people cheering for her, showing she already has a lot of support.
2. The main appeal being used in the Hillary Clinton Campaign video ad is Pathos. The video starts off by playing a very sad soft tone song that plays in the background throughout the entire ad. Music for years has always had the power to influence the way an individual feels emotionally as well as his or her perception. Aside from the music, the video plays several different audio recordings of some of Donald Trump’s hostile and hateful speeches. The ad also uses visuals to tug at the audience’s heartstrings, the majority of the video contains clips of kids of different ages, ethnicity and gender watching the TV followed by mini clips of Donald Trump giving some of his more offensive speeches, highlighting the aggression and spitefulness he embodies. At this point all these strategies put together would have had most of the viewers concerned and or highly upset with the obnoxious image painted of Donald Trump, just by stirring up the watchers emotions. Another strategy used in this video was Kairos because by using pathos they showed the opponents bad side creating a perfect moment to present Hilary Cliton as the better opponent. Added to the end of the campaign video was a clip of Hillary Cliton voicing her concerns on making not only the nation’s future better but making the kids proud of the goals achieved by the choice being made in the present day; demonstrating her being the more humble, caring and upstanding candidate.
1. The author and endorser of this ad is the Obama Victory Fund 2012, a joint fund raising committee that supported the re election of Barack Obama in the 2012 presidential campaign. They produced this ad and paid for it to be aired. The target audience for this ad is primarily women, as well as any voters who value the worth and treatment of women and the legislation that has passed in favor of equal laws. He is quoted as wanting to deny women birth control coverage and eliminate funding to Planned Parenthood, which provides a variety of healthcare services to millions of women. This is at the time women were fighting for more coverage of those services.
. The kairotic moment the ad seized upon was this awkward comment made about “whole binders full of women”. Mitt Romney was referring to all of the resumes of qualified women that he received after asking for women to fill job openings. His intention was to say that there were so many qualified women that all their resumes could fill multiple binders. They wanted to make Mitt Romney look bad after this fumble and awkward use of words. The narrator in this ad scoffs at the apparent misunderstanding of women and their value displayed by Mitt Romney. At the end of the ad, the clip of Mitt Romney’s misstep is played again as the narrator says “seriously?… Mitt Romney just doesn’t get it” in a disappointed tone. She is trying to convey that everyone viewing this ad and viewing Mitt Romney as a potential candidate should also be disappointed and disgusted by his views, and therefore not vote for him. The ad is short, only 30 seconds long but it is effective. It appeals to ethos by calling Mitt Romney’s character into question.
2. The author of the ad, “Trouble Relating to Women,” was the Obama Victory Fund 2012, which was a joint fund-raising committee that supported Obama’s re-election and the Democratic National Committee. Their main target audience for the ad was women voters. The ad used ethos to call into question Mitt Romney’s ability to relate to women. It uses an appeal to pathos by attempting to make the viewer feel disconnected from Mitt Romney. The ad is narrated by a woman to give the appearance of talking “woman to woman.” The ad discusses Mitt Romney’s negative stance on birth control, Planned Parenthood funding, and lack of stance on the Lily Ledbetter Fair Pay Act. Those are a few of the really important issues for women voters. The ad also replayed the phrase, “binders full of women,” that Mitt Romney used in a speech three times to drive the point home about his disconnect with women. The necessary context that’s needed to be known is that during the 2012 election there were many issues that were important to the American public due to what was happening in the world at that time. One of those issues was women’s rights. Equal rights for women have seemingly been a big topic during every presidential election. The two candidates didn’t discuss women’s rights until their second debate where Mitt Romney used the phrase “binders full of women.” This phrase grabbed the attention of the American public and was broadcasted negatively across social media afterwards. During the debate he also showcased his “out of date” thinking when it came to gender roles in the household. The ad used Mitt Romney’s speech at the presidential debate as a kairotic moment to persuade women voters that Mitt Romney was not the best candidate because of his disconnect with them.
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