University of Arizona Marketing plan Target Market Research Paper Hello, Please see attached for Marketing Class Assignment Week 2. Please let me know if y

University of Arizona Marketing plan Target Market Research Paper Hello, Please see attached for Marketing Class Assignment Week 2. Please let me know if you need more information. Thank you. WEEK 2 ASSIGNMENTS:
PART 1: Discussion – Purchasing Behavior
Respond to the following in a minimum of 225 words:
Discuss the ways in which business-to-business buying behavior differs from
consumer purchasing. Consider in your discussion the purchasing decision as well
and ways to measure customer satisfaction and loyalty.
Why is total customer service so important?
PART 2: Understanding Target Markets
a. Purpose of Assignment:
To develop effective relationship marketing, a company must first understand its
targeted consumers’ buying influences and behaviors. This week’s assignment is the
first part of the development of a marketing plan. It provides the foundation of the
marketing plan and introduces the student to a variety of diagrammatic tools for
understanding a business.
b. Assignment Steps:
To develop effective relationship marketing, a company must first understand its
targeted consumers’ buying influences and behaviors. In Week 2, create the
Research section of your plan.
– Create the research section of your marketing plan in minimum of 750 words.
– Include at least 3 elements of the Research List of Topics (see list below):
Research List of Topics:
Primary Research
Secondary Research
Consumer Analysis
Customer Profile
Continuous Consumer Monitoring & Research
Environmental Scanning
– Identify Market, Economic, Technological, Regulatory, Legal, Social, and Ecological
Forces
– Current Opportunities
– Potential Future Opportunities
– Current Threats
– Potential Future Threat
Diagrams are not required but can be used to provide clarity and conciseness.
Diagrams (and subsequent discussion) can include SWOT (emphasizes internal
market–Strengths, Weakness, Opportunities, Threats) TOWS (emphasizes the
external market–Threats, Opportunities, Weakness, Strength), PEST (Political,
Economical, Social, Technological), SOAR (Strengths, Opportunities, Aspirations,
Results), and/or STEEP (Social, Technological, Environmental, Economical,
Political). All diagram(s) should be in APA format and must include a subsequent
discussion of the diagram(s) providing insight and clarity.
– Develop the first two parts of the Target Market section, which includes an
overview of the demographics (age, income, family members, and birthdays) and
psychographics (activities, interests, and opinions) analysis. This is not a detailed
analysis but an overview (basic trends and insights from the data that is presented
in annual reports and other SEC type filings).
– Explain the insights you have gained from your inspection and analysis of the
demographic and psychographic information you have found.
This assignment will be incorporated into your overall marketing plan for Week 6.
Format your assignment according to APA guidelines.
NOTE:
For Week 2: Understanding Target Markets
To develop effective relationship marketing, a company must first understand its
targeted consumers’ buying influences and behaviors. In Week 2, create the
Research section of your plan. In addition, create the first two parts of the Target
Market section, which includes performing the demographics and psychographics
analysis.

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